Although Superskin Moisturizer doesn't contain fragrance (a nice change from many of the products in this line) it comes packaged in a jar which won't keep the important ingredients—including the plant- and vitamin-based antioxidant—stable.
What is especially confusing is this moisturizer lacks the impressive array of beneficial plant oils, and emollients Earle's other moisturizers have yet they cost half the price of this one. For some reason, this rather ordinary formulation is twice as expensive. Perhaps the cranberry oil it contains is supposed to be the company's answer for skin but there is no research to back that up especially not in comparison to the other oils they use.
- OK blend of emollients and a few antioxidants.
- Doesn't contain fragrance.
- More expensive than other moisturizers from Earle but this one is not as well formulated.
- Jar packaging won't keep the important ingredients stable.
The fact that Superskin is packaged in a jar means the beneficial ingredients won't remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in these important ingredients begin to deteriorate. Jars also are unsanitary because you're dipping your fingers into them with each use, adding bacteria which further deteriorate the beneficial ingredients (Sources: Free Radical Biology and Medicine, September 2007, pages 818-829; Ageing Research Reviews, December 2007, pages 271-288; Dermatologic Therapy, September-October 2007, pages 314-321; International Journal of Pharmaceutics, June 12, 2005, pages 197-203; Pharmaceutical Development and Technology, January 2002, pages 1-32; International Society for Horticultural Science, www.actahort.org/members/showpdf?booknrarnr=778_5; Beautypackaging.com, and www.beautypackaging.com/articles/2007/03/airless-packaging.php).
This rich, luxurious, fragrance-free moisturiser for more mature or very dry skin contains a powerful blend of high quality naturally active ingredients to smooth, plump and replenish for healthy, rejuvenated-looking skin. Containing high levels of GLA and rich in omega-3, Superskin Moisturiser helps prevent moisture loss and improves skin elasticity, while pomegranate fruit extract and natural source vitamin E, both rich in antioxidants, help protect from environmental damage.
Aqua (Water), Vaccinium Macrocarpon (Cranberry) Seed Oil, Glycerin, Ethylhexyl Stearate, Rosa Rubiginosa (Rosehip) Seed Oil, Dicaprylyl Carbonate, Tocopherol (Vitamin E), Borago Officinalis (Borage) Seed Oil, Cetearyl Alcohol, Vitellaria Paradoxa (Shea Butter), Glyceryl Stearate, Pentaerythrityl Distearate, Punica Granatum (Pomegranate) Fruit Extract, Xanthan Gum, Sodium Stearoyl Glutamate, Sodium Polyacrylate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Ethylhexylglycerin, Polyaminopropyl Biguanide.
Liz Earle began her United Kingdom-based cosmetics company in 1995 with her name affixed to the label, Liz Earle Naturally Active Skin Care. Originally located on the Isle of Wright, the company their products were inspired by the natural foliage of this part of the world’s rainy, cold environs.
A prolific writer of more than 30 beauty books along with a background as a beauty journalist and broadcaster, Earle became a diehard believer in all things natural. One of her books even suggests you can beat cellulite with scrubs, creams, and massage oils. We wouldn’t bet on it any more than the allure of all natural holds the answer to having beautiful skin, but even Earle’s products don’t follow that philosophy wholeheartedly as they are not all natural in the least. In fact, you could say they are about as natural as polyester. Labeling the line “naturally active” is a clever play on words; it makes you think the products are natural without really saying they are.
After 15 years of being one of the biggest independent UK-based personal care companies Liz Earle was bought by Avon in 2010. That has certainly changed the face of the company! It’s interesting to point out that despite Avon’s home consultant business model, Liz Earle stopped the home consulting side of their business shortly after joining the fold at Avon.
Business decisions aside, the products are what matter and what’s inside those products matters most. We were first struck by the line’s lack of sunscreens. The company’s convoluted explanation for this is how the weather in the UK doesn’t warrant it (though we’re not sure how that factors into the brand’s U.S. distribution) and also because synthetic sunscreens are bad for skin. None of that is true. Daylight (as in UV light, which is present whether the sun is shining or not) in any amount causes immediate and long-term skin damage. Only a few minutes of unprotected sun exposure a day causes premature aging, though you won’t see these effects until years later. Numerous studies have shown how regular use of sunscreen with all types of active ingredients, including synthetic and mineral, makes skin look significantly younger, longer—and reduces risk of skin cancer.
The company does say mineral sunscreen ingredients are good yet that only shows up in their Daily Eye Repair with an SPF 10 (SPF 15 is considered the minimum by medical and regulatory boards around the world) and it appears this product is only be sold in the U.K. There is no explanation why there aren’t other mineral-based sunscreens in the line.
Although we find the lack of sunscreens a sign of bad (or at least shortsighted) skin care, we are also highly skeptical of skin-care companies that sell bust and neck treatments. Earle’s Superskin Bust & Neck Treatment claims the natural ingredients it contains can plump skin around the bust. Again don’t count on it, but we admit the application description will arouse something! Ironically, the description for the product explains how sun exposure ages skin, but then we’re going back to the lack of sun protection in the line. Now that’s contradictory! Regardless skin on the neck, chest, and face benefit from the same state-of-the-art ingredients and there is not a shred of unbiased research to the contrary.
Despite the reservations mentioned above, there are some interesting formulations in Earle’s line with great price points. But even the better formulas suffer from too much fragrance, dubious and overblown claims, and prevalent use of irritating plant extracts. Oddly enough, the fragrance-free formulations in this product line have some of the more ordinary formulations when it comes to antioxidants or soothing emollients—two categories of ingredients those with sensitive skin really need.
In short, Liz Earle Naturally Active Skin Care is nothing to get all that excited about, whether you’re a fan of natural ingredients or simply want skin care from the U.K.
For more information about Liz Earle, visit www.lizearle.com or call 1-800-515-5911.