L’Occitane wants you to think that because the Immortelle flower does not wither or lose its color even after it’s been picked that applying its oil to your skin will somehow provide the same benefit and help it resist signs of aging. Whatever prevents the Immortelle flower from withering and fading cannot be transferred to your skin or body, and there is no research proving otherwise. Actually, L’Occitane’s claim is not all that unusual; over the years other product lines also have attributed interesting properties to various plant extracts, trying to convince you that they can be passed on to your skin—those were gimmicks, too.
Apparently, L’Occitane’s “regular” Immortelle Precious moisturizers needed a very special counterpart because in and of themselves they weren’t quite good enough for your skin and not worth a high price tag. But other than adding some flower extracts (which aren’t precious in the least) there is little difference between this product and the others in the Immortelle group to make the price jump worth it. If anything, this moisturizer is a huge disappointment because its jar packaging compromises the stability of the good ingredients that it does contain. Ignore the claims about skin going into repair mode at night; skin needs great ingredients both day and night, and this product isn’t going to kick-start skin’s repair processes because it barely has what it takes to do so, regardless of what time of day it is.
Very Precious Cream is effective at stimulating and regenerating skin through the night, when skin is in its peak repair phase. Very Precious Cream fights all signs of aging: skin disorganization, wrinkles, loss of firmness, loss of radiance and pigmentation marks.
Water, Caprylic/Capric Triglyceride, Glycerin, Cyclomethicone, Squalene, Cetearyl Alcohol, Oenothera Biennis, Ascorbyl Glucoside, Cetyl Alcohol, Butylene Glycol, Stearyl Alcohol, Camelina Sativa, Glyceryl Stearate, Gentiana Lutea, Peg-100 Stearate, Cetearyl Glucoside, Anthemis Nobilis, Phenoxyethanol, Polyacrylamide, Fragrance, Octyldodecanol, Borago Officinalis, C13-14 Isoparaffin, Tocopherol, Xanthan Gum, Carum Petroselinum, Helichrysum Italicum, Echium Lycopsis, Helianthus Annuus, Retinyl Palmitate, Hydrogenated Coco-Glycerides, Tetrasodium Edta, Laureth-7, Benzoic Acid, Dehydroacetic Acid, Sucrose Palmitate, Rosmarinus Officinalis, Helianthus Annuus, Rubus Idaeus, Magnesium Aspartate, Zinc Gluconate, Hexyl Cinnamal, Glyceryl Linoleate, Limonene, Linalool, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citrus Unshiu, Citral, Copper Gluconate, Citrus Paradisi, Potassium Sorbate
There has been intense reader interest in the L'Occitane line, and we can only surmise it's because this French company's image and marketing campaign have been casting their intended spell on consumers looking for natural products. Reading information about the company and its earnest beginnings, we would be sucked in, too; that is, if we didn't know how full of holes and fabrication this line is (far more silliness than substance, that's for sure)! What is particularly guileful is how many unnatural ingredients they include in all their products. In fact, they use more of these in their products than most of the other product lines that claim to be natural.
L'Occitane is named for an ancient province that used to be in the south of France. It sprang from an idea by founder Olivier Baussan, a native of France, who wanted to re-create regional traditions of manufacturing products to enhance a person's well-being. With that goal in mind, he began selling distilled rosemary oil, then branched into soap-making, and eventually came across shea butter, the perennial staple emollient found in numerous products in numerous lines.
L'Occitane does include shea butter in many of its products—they even offer a tin of 100% pure shea butter. Is this a good reason to seek out L'Occitane products? Is shea butter so special for skin? Not really. Shea butter does not have any remarkable qualities for skin that put it a notch above many other natural emollients—olive oil, among many others, cocoa butter, and a number of fatty acids (linoleic acid, triglycerides) come to mind. Shea butter is rich in fatty acids also and is a good ingredient for dry to very dry skin, but lots of products contain it and you can buy pure shea butter for $4 at the drugstore, so there's no need to set your sights on L'Occitane if you're curious to try it.
Getting back to the founder: it seems he believes that skin care involves a blend of research, aromatherapy, and phytotherapy. We don't know what, if any, research was done to determine what skin truly needs to look and feel its optimal best. However, it's evident by L'Occitane's formulas that Baussan and his team spent far more time making their products smell good, because overall these products contain plant extracts that, more often than not, either have no benefit, limited benefit, or compromised efficacy because of the irritation factor. The sense of getting back to nature to enhance well-being is pleasant to ponder, but it doesn't automatically make for great or even OK skin care. Not only do L'Occitane formulas fall flat, but they're also not all that natural.
Shopping this line for skin-care products is to wander into a world of fragrance excess. Aroma reigns supreme, while bona fide good-for-skin ingredients are either completely absent, comprise only a tiny amount of a product's formula, or will see their efficacy suffer due to jar packaging.
L'Occitane's skin-care routines consist of good cleansers but mostly problematic to average scrubs, there are no AHA or BHA products, and nothing to address the needs of acne-prone skin. The sunscreens are a mixed bag, with some containing the right UVA-protecting ingredients and others not listing any active ingredients, making them unreliable and astray of worldwide SPF regulations.
As usual, there are some good products to consider if you don't mind L'Occitane's higher price point. Overall, you're better off shopping this line for their gift sets and home fragrance products, which are great for your nose but not for skin care. Creating a skin-care routine exclusively from L'Occitane's selection is a guarantee that, in a best-case scenario, your skin will be left needing a lot more; worst-case scenario, your skin will be irritated, but your nose will be happy.
One more thing: L'Occitane loves to mention the natural ingredients and complexes it has patented for their products. Patents sound impressive, but as we have mentioned before, they are not proof of efficacy or superiority. The only thing a patent means is that the company has devised a means to show a formula or ingredient as unique in some way in relation to their claim, but again, that has nothing do with efficacy or, in the case of a cosmetics company, whether the ingredient is helpful or harmful to skin.
What's worth complimenting is the company's support of worthy charities and its encouragement of sustainable farming and of local farming throughout the regions where they obtain certain ingredients. All of that is commendable, but in light of the formulas, relatively hypocritical. You would be far better off donating to those causes directly than spending your beauty dollars on this line.
For more information about L'Occitane, call (888) 623-2880 or visit www.loccitane.com.