This creamy lipstick claims to go beyond ordinary lipsticks by doing such things as stimulating collagen production and providing a slew of anti-aging ingredients, including sunscreen. Things don’t get off to a good start because the sole active ingredient (octinoxate) does not provide sufficient UVA protection. As for unique elements of the formula, they are absent, so this lipstick isn’t much different from almost every other good creamy lipstick being sold. It has a smooth texture, soft cream finish, and great color payoff. The creaminess doesn’t last for long, but the color definitely does—and this doesn’t easily slide into lines around the mouth. We suppose one could consider those attributes enough of a breakthrough performance, but the insufficient sunscreen keeps this from earning a better rating.
This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.
For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.