Think of this smooth-textured, brush-on lip product as a cross between a lipstick and lip gloss. You get more color than you do from most lip glosses, but definitely not as much as you get from traditional lipsticks. In typical Lorac fashion (at least when it comes to lip products) the shade range is well edited. Every shade has shimmer, and they make a big deal about it coming from mother of pearl, but mother of pearl is just a mineral (primarily calcium carbonate) that isn’t nearly as shimmery as mica, which is also present in this liquid lipstick. The bottom line is that each shade provides a beguiling sheen to lips while being minimally sticky.
This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.
For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.