Eye Shadows go on incredibly smooth and are a bit on the sheer side, but building intensity is easy enough. If only there weren’t such an overwhelming assortment of intensely shiny shades, this would be a slam-dunk recommendation. Still, the shine tends to not flake, which is always helpful. The least shiny options include Beige, Black, Cappuccino, Dark Brown, Nude, and Suede. Interestingly, the green-toned shades tend to apply more gold or khaki than they appear, making them blendable with several of the line’s brown- or beige-toned colors. Avoid the green apple–tinged Lush and the violet-toned Delight.
This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.
For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.