Lorac

Lorac At-A-Glance

Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.

Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.

This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.

For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.

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+ Rating Product Brand Category Price Size
Average Mocktail Lorac Lip Gloss  $18.00
Good Greatest Hits CDs (Discontinued) Lorac Makeup Planners/Organizers/Cases/Bags  $48.00
Average Breakthrough Performance Lipstick SPF 15 Lorac Lipstick with Sunscreen  $22.00
Best Visual Effects Curling, Separating, and Lengthening Mascara Lorac Regular Mascara  $20.00
Best Translucent Touch Up Powder (Discontinued) Lorac Pressed Powder  $16.00
Good Take A Brow Lorac Brow Powder/Wax  $22.00
Good PRO Powder Cheek Stain Lorac Powder Blush  $20.00
Good TANtalizer Highlighter & Matte Bronzer Lorac Powder Bronzer  $32.00
Good Baked Matte Satin Eye Shadow (Discontinued) Lorac Powder Eyeshadow  $22.00
Average Starry-Eyed Baked Eyeshadow Trios Lorac Powder Eyeshadow  $26.00
Good Lorac Lashes (Discontinued) Lorac Regular Mascara  $19.00
Best Oil-Free Wet/Dry Powder Makeup Lorac Powder Foundation  $36.00
Best 3-in-1 Waterproof Eyeliner Pencil Lorac Eye Pencil  $18.00
Good Couture Shine Liquid Lipstick Lorac Lip Gloss  $22.00
Good I’M SO SENSITIVE Soothing Face Primer Lorac Foundation Primer  $32.00 1.70 fl. oz.
Good Pro Mascara Lengthening & Thickening Lorac Regular Mascara  $23.00
Average Creamy Brow Pencil Lorac Brow Pencil  $20.00
Good Cream Lipstick Lorac Cream Lipstick  $19.00
Best Sheer Wash (Discontinued) Lorac Liquid/Gel Blush  $20.00
Good Eye Shadows Lorac Powder Eyeshadow  $19.00
Best Co-Stars (Discontinued) Lorac Long-Wearing Lipstick  $20.00
Best Natural Performance Foundation Lorac Liquid Foundation  $36.00
Good Matte Lips Lorac Matte Lipstick  $19.00
Average Oil-Free Neutralizer Lorac Liquid Foundation  $30.00 0.90 fl. oz.
Good Baked Matte Satin Blush Lorac Powder Blush  $24.00
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