Lorac

Lorac At-A-Glance

Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.

Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.

This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.

For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.

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+ Rating Product Brand Category Price Size
Average Mocktail Lorac Lip Gloss  $18.00
Poor 3D Liquid Lustre Shimmering Top Coat Lorac Face Shine  $16.00
Best Front of the Line PRO Waterproof Eyeliner Lorac Waterproof Eyeliner  $23.00
Good Evening Out Complexion Kit (Discontinued) Lorac Cream Concealer  $38.00
Average Lip Pencil Lorac Lipliner  $16.00
Best 3-in-1 Waterproof Eyeliner Pencil Lorac Eye Pencil  $18.00
Good Matte Lips Lorac Matte Lipstick  $19.00
Best Translucent Touch Up Powder (Discontinued) Lorac Pressed Powder  $16.00
Good Lorac Lashes (Discontinued) Lorac Regular Mascara  $19.00
Good Take A Brow Lorac Brow Powder/Wax  $22.00
Best Co-Stars (Discontinued) Lorac Long-Wearing Lipstick  $20.00
Average Eye Pencils (Discontinued) Lorac Eye Pencil  $16.00
Average Multiplex 3-D Lashes Volumizing & Thickening Mascara Lorac Regular Mascara  $22.00
Poor Lotsa Lash Fiber Mascara Lorac Regular Mascara  $20.00
Average On Screen Duo Lorac Powder Eyeshadow  $24.00
Good I’M SO SENSITIVE Soothing Face Primer Lorac Foundation Primer  $32.00 1.70 fl. oz.
Good Behind the Scenes Eye Primer Lorac Eyeshadow Primers  $21.00
Poor TANtalizer Award-Show Glow Lorac Body Shine  $32.00
Best Oil-free Luminizer Lorac Face Shine  $28.00
Good Special Effects Conditioning Primer and Defining & Lengthening Mascara Lorac Mascara  $22.00
Good Couture Shine Liquid Lipstick Lorac Lip Gloss  $22.00
Poor ProtecTINT SPF 30 Oil-Free Tinted Moisturizer Lorac Liquid Foundation w/ Sunscreen  $32.00
Average Creamy Brow Pencil Lorac Brow Pencil  $20.00
Poor Breakthrough Performance Foundation SPF 14 Lorac Liquid Foundation w/ Sunscreen  $39.00 1.00 fl. oz.
Best Perfectly Lit Oil-Free Luminizing Powder Lorac Face Shine  $32.00
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