Lorac

Lorac At-A-Glance

Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.

Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.

This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.

For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.

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+ Rating Product Brand Category Price Size
Best TANtalizer Body Bronzing Luminizer Lorac Body Shine  $32.00
Poor TANtalizer Award-Show Glow Lorac Body Shine  $32.00
Average Creamy Brow Pencil Lorac Brow Pencil  $20.00
Good Take A Brow Lorac Brow Powder/Wax  $22.00
Average Coverup Lorac Cream Concealer  $19.00
Good Evening Out Complexion Kit (Discontinued) Lorac Cream Concealer  $38.00
Good Sheer Lipstick Lorac Cream Lipstick  $19.00
Good Cream Lipstick (Discontinued) Lorac Cream Lipstick  $19.00
Best 3-in-1 Waterproof Eyeliner Pencil Lorac Eye Pencil  $18.00
Poor Eye Shadow/Liner Lorac Eye Pencil  $18.00
Average Eye Pencils (Discontinued) Lorac Eye Pencil  $16.00
Good Behind the Scenes Eye Primer Lorac Eyeshadow Primers  $21.00
Poor 3D Liquid Lustre Shimmering Top Coat Lorac Face Shine  $16.00
Best Perfectly Lit Oil-Free Luminizing Powder Lorac Face Shine  $32.00
Best Oil-free Luminizer Lorac Face Shine  $28.00
Average aquaPRIME Oil-Free Makeup Primer (Discontinued) Lorac Foundation Primer  $30.00
Good I’M SO SENSITIVE Soothing Face Primer Lorac Foundation Primer  $32.00 1.70 fl. oz.
Good Double Feature Concealer/Highlighter Lorac Stick Concealer  $25.00
Average Vitamin E Stick Lorac Lip Balm Without Sunscreen  $16.00
Average Mocktail Lorac Lip Gloss  $18.00
Good Couture Shine Liquid Lipstick Lorac Lip Gloss  $22.00
Average Multiplex 3D Lip Gloss Lorac Lip Gloss  $22.00
Poor Lotsa Lip Plumping Lip Gloss (Discontinued) Lorac Lip Plumpers  $18.50
Poor Lotsa Lip Plumping Lipstick (Discontinued) Lorac Lip Plumpers  $18.50
Average Lip Pencil (Discontinued) Lorac Lipliner  $16.00
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