Lorac

Lorac At-A-Glance

Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.

Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.

This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.

For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.

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+ Rating Product Brand Category Price Size
Average Vitamin E Stick Lorac Lip Balm Without Sunscreen  $16.00
Best Visual Effects Curling, Separating, and Lengthening Mascara Lorac Regular Mascara  $20.00
Best TANtalizer Body Bronzing Luminizer Lorac Body Shine  $32.00
Average TANtalizer Baked Matte Satin Bronzer SPF 15 Lorac Powder Bronzer  $30.00
Poor TANtalizer Award-Show Glow Lorac Body Shine  $32.00
Good Take A Brow Lorac Brow Powder/Wax  $22.00
Average Starry-Eyed Baked Eyeshadow Trios Lorac Powder Eyeshadow  $26.00
Good Special Effects Conditioning Primer and Defining & Lengthening Mascara Lorac Mascara  $22.00
Good Sheer Lipstick Lorac Cream Lipstick  $19.00
Average Publicity Stunt Lashes Lorac Waterproof Mascara  $19.00
Best Perfectly Lit Oil-Free Luminizing Powder Lorac Face Shine  $32.00
Average On Screen Duo Lorac Powder Eyeshadow  $24.00
Best Oil-Free Wet/Dry Powder Makeup Lorac Powder Foundation  $36.00
Average Oil-Free Neutralizer Lorac Liquid Foundation  $30.00 0.90 fl. oz.
Best Oil-free Luminizer Lorac Face Shine  $28.00
Average Multiplex 3D Lip Gloss Lorac Lip Gloss  $22.00
Average Multiplex 3-D Lashes Volumizing & Thickening Mascara Lorac Regular Mascara  $22.00
Average Mocktail Lorac Lip Gloss  $18.00
Good Matte Lips (Discontinued) Lorac Matte Lipstick  $19.00
Average MakeupPREP Gentle Skin Resurfacer Lorac Scrubs  $32.00 3.70 fl. oz.
Poor Lotsa Lip Plumping Lipstick (Discontinued) Lorac Lip Plumpers  $18.50
Poor Lotsa Lip Plumping Lip Gloss (Discontinued) Lorac Lip Plumpers  $18.50
Poor Lotsa Lash Fiber Mascara Lorac Regular Mascara  $20.00
Good Lorac Lashes (Discontinued) Lorac Regular Mascara  $19.00
Average Lip Pencil (Discontinued) Lorac Lipliner  $16.00
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