Lorac

Lorac At-A-Glance

Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.

Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.

This Los Angeles–based independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products lines—there are a lot of famous faces that need attention—so that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.

For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.

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+ Rating Product Brand Category Price Size
Best Blush Lorac Powder Blush  $20.00
Best TANtalizer Body Bronzing Luminizer Lorac Body Shine  $32.00
Best 3-in-1 Waterproof Eyeliner Pencil Lorac Eye Pencil  $18.00
Best Visual Effects Curling, Separating, and Lengthening Mascara Lorac Regular Mascara  $20.00
Best Front of the Line PRO Waterproof Eyeliner Lorac Waterproof Eyeliner  $23.00
Best Natural Performance Foundation Lorac Liquid Foundation  $36.00
Best Oil-free Luminizer Lorac Face Shine  $28.00
Best POREfection Baked Perfecting Powder Lorac Pressed Powder  $33.00
Best Oil-Free Wet/Dry Powder Makeup Lorac Powder Foundation  $36.00
Best Perfectly Lit Oil-Free Luminizing Powder Lorac Face Shine  $32.00
Best PRO Matte Lip Color Lorac Lip Color  $16.00
Good Bronzer Lorac Powder Bronzer  $28.00
Good Cheek Duo (Discontinued) Lorac Powder Blush  $30.00
Good TANtalizer Highlighter & Matte Bronzer Lorac Powder Bronzer  $32.00
Good Eye Shadows Lorac Powder Eyeshadow  $19.00
Good Greatest Hits CDs (Discontinued) Lorac Makeup Planners/Organizers/Cases/Bags  $48.00
Good PRO Powder Cheek Stain Lorac Powder Blush  $20.00
Good Take A Brow Lorac Brow Powder/Wax  $22.00
Good Lorac Lashes (Discontinued) Lorac Regular Mascara  $19.00
Good Matte Lips (Discontinued) Lorac Matte Lipstick  $19.00
Good Evening Out Complexion Kit (Discontinued) Lorac Cream Concealer  $38.00
Good Couture Shine Liquid Lipstick Lorac Lip Gloss  $22.00
Good Behind the Scenes Eye Primer Lorac Eyeshadow Primers  $21.00
Good TANtalizer Baked Bronzer Lorac Powder Bronzer  $32.00
Good Pro Mascara Lengthening & Thickening Lorac Regular Mascara  $23.00
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