Double Extend Beauty Tubes Lash Extension Effect Mascara

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Makeup > Mascaras (regular) > Regular Mascara
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This two-step mascara involves the typical white, wax-based primer followed by mascara. The point of difference is that the mascara forms tubes around each lash, but other than easy removal you won’t gain any performance difference by choosing this concept over a traditional mascara formula. If anything, the tubes (which really do come off with water and slight agitation) can stick to your skin during the rinsing process. That’s not a deal-breaker, but something to be aware of if you decide to try this mascara. Overall, the primer adds bulk and separation to lashes while the mascara extends lashes to an impressive length.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit or

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

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  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
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  1. Anonymous
    Reviewed on Saturday, June 07, 2014
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    My #1 Holy Grail!!!
    • My #1 Holy Grail makeup product. This is everything I want in a mascara... Length, Volume, Separation, NO flaking, No Smudging/Transfer, Easy removal. I do not use the primer step. It can be clumpy and product performs well without it. I live in humid environment and this CANNOT smudge or transfer. Lashes are stiff but I can handle that. This is kind of pricey for drugstore mascara - SHOP AROUND for good price. And even if you pay MSRP, it is worth it!!!

  2. Misty S.
    Reviewed on Wednesday, December 04, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    LOVE IT!
    • I LOVE THIS! Tubes = NO Smudge, NO Flaking! Comes off so..... easily! I really don't use the primer - it seems to stick the lashes together, so I ONLY use the mascara end. Without the Primer my lashes look amazing! The only NEGATIVE, I wish I could get an entire tube of this formula, instead of 1/2 primer, 1/2 mascara. I will NEVER go back to regular formulas -- This is an AMAZING secret, more women should know about!

  3. Bethany K
    Reviewed on Monday, August 12, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      3 / 4
    Perfect for super sensitive eyes!
    • I have never really worn mascara on a regular basis because regular mascaras require makeup remover to get off and makeup remover causes eye problems for me. Since this mascara truly only needs warm water to remove I can now wear mascara! However I can't say that this mascara lengthens lashes as long as some others that are on the market right now but if you are like me and have sensitive eyes or really hate black smudges the next morning this is the mascara for you!

  4. Anonymous
    Reviewed on Monday, April 15, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    No smudging! Stays on until I take it off.
    • Finally a mascara that really doesn't smudge! I tried many other mascaras that others say "wear without a hitch" and they start leaving black marks under my eyes within an hour. This one stays on until I take it off, even in the rain and working out. And it's easy to take off with just a wet cotton pad. The downside is that it didn't make my skimpy lashes very thick, but combined with RapidLash it works great. The only other mascara that stays on for me is CoverGirl LashBlast 24HR.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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