Lash Boosting Serum
0.18 fl. oz. for $14.95
Last Updated:06.19.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

In no way, shape, or form can this serum have any effect on lash growth or thickness. This is one of those “are they kidding?” products, but sadly, the joke is on the consumer who falls for the claims. This isn’t an affordable mass-market version of Latisse, the prescription lash growth product patented by Allergan. It’s not remotely close to that FDA-approved proven product, although it’s supposed to be applied in the same manner and the implication is all about keeping the lashes you have and enhancing their growth.

The main ingredients in this dubiously named specialty product are water, alcohol, slip agent, thickener, and preservative. The amount of panthenol and amino acids (what L’Oreal touts as being able to reinforce and protect each lash) are incapable of protecting a single eyelash, and even in greater amounts these standard ingredients have no impact on the growth and shedding cycle of eyelashes, not to mention that the second ingredient is alcohol, which doesn’t grow anything and is drying for lashes overall. Do not purchase this product; it is a waste of time and money.


Apply to bare lashes overnight, or daily under any mascara. Contains a complex of fortifying amino acids, panthenol and ceramide for visibly fuller natural lashes with less fall-out when removing makeup.


Water, Alcohol Denat., Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Panthenol, Polysorbate-21, Madecassoside, Acrylamide/Sodium Acrylyloyldimethyltaurate Copolymer, Methylparaben, Octyldodecanol, Isohexadecane, Sodium Hyaluronate, Arginine, Serine, Citric Acid, Glutamic Acid, Polysorbate-80, Sodium Hydroxide, 2-Oleamido-1,3-Octadecanediol

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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