Extra-Volume Collagen Mascara
Last Updated:06.19.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Let us state from the start, just so there are no false notions about this mascara: the amount of collagen this contains is so tiny that even if it could have an impact, there isn’t enough for even a minute segment of eyelashes to notice. However, collagen has nothing to do with hair growth or thickness. Collagen is a support structure in skin, it isn’t related to the hair.

What does plump lashes is the combination of this mascara’s brush and the waxes in the formula, just like every other mascara on the market. You’ll get lots of length and enhanced volume without clumps, plus near-perfect lash separation with minimal effort. This isn’t much for significant thickness, but it leaves lashes softly curled and wears without flaking or smearing. If you’re already using and liking one of L’Oreal’s other mascaras, there is no reason to jump ship and switch to this one. It’s a very good mascara, but other than the laughable collagen-plumping claim, it doesn’t distinguish itself from their best.

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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hg drugstore mascara

I have been using this mascara for about 7 years. I have tried many others, but always come back to this. As far as drugstore mascaras go this is the best for me. One coat is all I ever wear for any mascara and this will give nice length, volume, and color to my short blonde eyelashes. I used to wear black but since I'm blonde I've switched to the lightest color-- black brown. I like the thick natural bristle brush for both volumizing and separating lashes. Good value for what you get!

Reviewed by
Still too much...

After the fantastic Maybelline Dial-a-Lash discontinued, every other one I've tried requires removing so much extra product on the brush with a tissue...I'm sure it's a very bad practice for adding particles to the mascara. This was OK, I still wanted less on the brush and it started flaking not long after opening. Still looking for a more effortless product...

Reviewed by
It's ok

This mascara was L'oreal's answer for Maybelline Colossal Volume. How did it do? It gives you appreciable length and near perfect definition. The volume is negligible at best. If you really need volume, go with Colossal. You won't be disappointed.

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