03.16.2015
4
765
Telescopic Shocking Extensions Extreme Length + Intensity Mascara Waterproof
Rating
$9.99
Category:Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:03.16.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

In contrast to L'Oreal's non-waterproof version of this mascara, the waterproof version (which holds up great when lashes get wet) is much easier to apply and deserving of our top rating. You get clean yet pronounced length without a lot of effort, which is essentially what the claims state. The first couple of coats add thickness but subsequent coats do little to capitalize on this, though extra coats does build extra length.

The rubber-bristle brush separates lashes without leading to clumps, and the formula won't flake or smear once set. As with most waterproof formulas, removing this requires an oil- or silicone-based makeup remover, but most will find this provides worry-free wear and is among the better lengthening waterproof mascaras at the drugstore.

Pros:
  • Holds up well all day and is waterproof.
  • Lengthens and slightly thickens lashes with just a couple of coats.
  • Doesn't clump, smear, or flake.
  • Brush allows for smooth separation and expert lash emphasis.
Cons:
  • None, unless you were looking for a lot of thickness.
Claims
Ingredients
Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of the daytime moisturizers with sunscreen and SPF-rated foundations don't provide sufficient UVA protection; lacking in effective anti-acne and skin-lightening products; boring to problematic toners.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
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02.05.2015
Hate this Mascara!

I really, really HATE this mascara, and every other one I've tried that has that crappy plastic brush. I bought this because I couldn't find the Double-Extend Waterproof that I usually wear (and LOVE). I have fine, thin, short lashes, and this mascara does absolutely nothing for me. No, it's not a good value if I threw it in the trash, and no, I would not recommend this product. Yes, I just hope L'Oreal hasn't discontinued the Double-Extend.

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Value
Reviewed by
Michelle B.
01.23.2015
Didn't Work for Me

I have fine, short lashes. I used L'Oreal mascara's for years, so was excited to try this. I expected a lot of length but was disappointed. It also left my lashes crunchy. Another brand that is one side primer, one side mascara worked a lot better, perhaps I need the primer with my fine lashes. It's at a good price point if you need a budget brand, but I rated it low for value since it didn't work for me - any price is bad if it doesn't work.

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Reviewed by
Ruth B.
06.22.2014
Bad mascara

Flimsy wand with clumpy mascara; it belongs into horror category. I have used waterproof mascaras for good ten years and this one is one of the worst.

Recommend
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Reviewed by
ER
11.23.2013
Think Etta James "At Last"

Finally after 2 years of trying Paula's Best picks I found the one.Without Paula's help it probably would've taken me a lifetime lol! As far as I am concerned my mascara search is over.I have sensitive eyes & I sometimes wear contacts & this product doesn’t smear flake or melt. It builds believable length nicely & resists clumping. It doesn’t apply too wet & take forever to dry leaving little mistakes everywhere.This has little to no scent.My runner up mascara when I want volume is Ulta Amped.

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Reviewed by
DANA M.
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