Age Perfect Cell Renewal Golden Serum Treatment

by L'Oreal Paris  Age Perfect
Price:
$24.99 - 1 fl. oz.
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Category:
Skin Care > Serums > Serums
Last Updated:
7/30/2014
Jar Packaging:
No
Tested On Animals:
Yes

You can add this serum to the list of the many disappointing, problematic skincare products L'Oreal offers. It's little more than alcohol and eau de cologne, neither of which is the least bit skin-caring. Age Perfect Cell Renewal Serum is perfect in name only because despite the enticing name, it is not a serum we can recommend.

There is little about this product that warrants any attention. It only contains a small, and we mean a really small amount of beneficial ingredients. Despite the inclusion of two skin-repairing ingredients and an antioxidant in the form of peony extract, the preponderance of irritating ingredients interrupt any benefit the good stuff can provide—and why settle for irritants mixed with good ingredients when so many lines offer great serums that don't present a risk of irritation? You'll find them on our list of Best Serums!

Like the other Age Perfect Cell Renewal products this serum also claims to speed surface skin cell renewal, revealing millions of new skin cells each day. How this product is supposed to do that isn't clear but it does contain a small amount of salicylic acid which, when properly formulated, can exfoliate dead skin cells. However, there isn't enough salicylic acid in this product to exfoliate, plus the pH is too high which also reduces its ability to achieve increase cell turnover rate.

By the way, it isn't a stretch to make the skin cell renewal claim anyway regardless of the formula as skin naturally sheds millions of cells every day. How much help the skin needs in terms of exfoliation to remove the buildup of accumulated dead skin cells as a result of sun damage or oily skin isn't measurable.

Overall, this would make a good fragrance but because fragrance isn't skin care we don't want you putting this on your face or anywhere else. Check out More Info to learn more about why highly fragrant products are a problem for skin and also for details on how alcohol damages skin, which isn't the least bit anti-aging or "age perfect".

Pros:
  • None.
Cons:
  • Contains a high amount of skin-irritating alcohol.
  • Fragrant formula poses a risk of daily irritation.
  • Only contains a couple of intriguing ingredients to fight signs of aging, and those have to work against problematic ingredients.
More Info:

Alcohol in Skin Care: Alcohol in skin-care products causes dryness and free-radical damage, and impairs the skin's ability to heal. The irritation it causes damages healthy collagen production and can stimulate oil production at the base of the pore, making oily skin worse (Sources: Biochimica et Biophysica Acta, May 2012, pages 1,410–1,419; Alcoholism, Clinical and Experimental Research, January 2011, pages 83–90; "Skin Care—From the Inside Out and Outside In," Tufts Daily, April 1, 2002; eMedicine Journal, May 8, 2002, volume 3, number 5, www.emedicine.com; Cutis, February 2001, pages 25–27; Contact Dermatitis, January 1996, pages 12–16; and http://pubs.niaaa.nih.gov/publications/arh27-4/277-284.htm).

Irritation from Fragrance: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22

Age Perfect Cell Renewal Golden Serum speeds surface skin cell renewal, revealing millions of new skin cells each day for fresher, more youthful looking skin.

Aqua / Water, Glycerin, Alcohol Denat., Dimethicone, Butylene Glycol, Dipropylene Glycol, Silica, Paeonia Suffruticosa Extract/Paeonia Suffruticosa Root Extract, Carbomer, Zinc PCA, Methylsilanol/Silicate Crosspolymer, Sodium Hyaluronate, Sodium Hydroxide, Ammonium Polyacryldimethyltauramide/Ammonium Polyacryloyldimethyl Taurate, Disodium EDTA, Propylene Glycol, Hydroxypropyl Tetrahydropyrantriol, Capryloyl Salicylic Acid, Ci 77891/Titanium Dioxide, Mica, Linalool, Geraniol, Eugenol, Coumarin, Limonene, Citral, Citronellol, Benzyl Alcohol, Parfum/Fragrance.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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