The claims and statistics for this “age imperfect” moisturizer look impressive, but without knowing the standards of how they arrived at their conclusions, it’s mostly marketing mumbo-jumbo. For example, after 2 weeks, 98% of testers felt this product restored comfort to their skin. That sounds great, but the fact is that any moisturizer can do that: Apply it to dry skin on your arm for the same period of time and don’t apply moisturizer to the other arm; the one that has been moisturized will feel more comfortable, right? The other claims follow the same logic, and there’s no convincing research anywhere that calcium is as essential for your skin when applied topically. (Skin isn’t bone, so the association of helping bones is irrelevant for skin.)
As it turns out, this jar-packaged moisturizer harkens back to the 1950s thanks to its water, oil, and wax formula. How dated can you get? There’s nary an intriguing anti-aging ingredient to be found, but L’Oreal added lots of fragrance chemicals known to cause irritation and artificial coloring agents for a pretty appearance in the jar.
Moreover, the fact that it’s packaged in a jar not only means you’ll be sticking your fingers in to get the product out, which isn’t sanitary, but also that the beneficial ingredients won’t remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar package is opened and lets the air in, these ingredients will begin deteriorating. For this product that doesn’t matter much, because it is void of state-of-the-art ingredients.
One more point: The only difference between a day cream and a night cream is sun protection, so this product is completely inappropriate for daytime use; in this case, it is also completely not worthwhile at night as well.
Ultra-Nourishing Moisture: with calcium, for resilient, fortified and healthy-looking skin; with a unique nutrient complex - leaving skin supple and deeply hydrated; the luxurious creamy texture melts away to envelop the skin’s surface with a soft and silky layer of comfort. Based on consumer evaluations, 94% felt skin was more nourished and dryness significantly reduced. In 2 Weeks: 98% felt comfort restored to skin. After 4 Weeks 96% saw firmer skin. 98% saw softer skin, 96% saw more supple skin.
Water, Paraffinum Liquidum/Mineral Oil, Glycerin, Isocetyl Stearate, Hydrogenated Polyisobutene, Cyclohexasiloxane, Butyrospermum Parkii Butter/Shea Butter, Cera Alba/Beeswax, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Hydroxyethylpiperazine Ethane Sulfonic Acid, Prunus Armeniaca Kernel Oil/Apricot Kernel Oil, Zea Mays Oil/Corn Oil, Linalool, Cera Carnauba/Carnauba Wax, Cera Microcristallina/Microcrystalline Wax, Paraffin, Geraniol, Royal Jelly Extract, Sorbitan Tristearate, Calcium Pantetheine Sulfonate, Eugenol, Dimethicone, Isohexadecane, Coumarin, Ascorbyl Glucoside, Limonene, Disodium EDTA, Propylene Glycol, Hydroxyapatite, Citronellol, Passiflora Edulis Oil/Passiflora Edulis Seed Oil, Xanthan Gum, Polysorbate-80, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Acrylates Copolymer, Oryza Sativa Bran Oi1/Rice Bran Oil, Methylparaben, Caprylyl Glycol, Ethylparaben, Benzyl Alcohol, Yellow 6, Yellow10, Fragrance
Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.
An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.
Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!
Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.
For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.
L’Oreal Paris Makeup
L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.
L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.