HiP Studio Secrets Professional Color Truth Cream Eyeliner (Discontinued)

by L'Oreal Paris  HiP Studio Secrets
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Makeup > Eyeliners > Liquid/Gel/Cream/Cake
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HiP Studio Secrets Professional Color Truth Cream Eyeliner is L’Oreal’s version of the long-wearing gel eyeliners sold by some department-store lines. Just like all the others, this has a soft, cream-gel texture that must be applied with a brush. A mini angled eyeliner brush is included, and is workable, but most consumers will want something more elegant or capable of drawing a thinner line.

Performance-wise, this applies smoothly and sets quickly to an immovable finish. Oddly, color saturation isn’t as strong as for other HIP products, so you may need to layer to get more dramatic results. Still, this matches its competitors for long wear without smearing, and requires an oil- or silicone-based remover. The shades are worth considering, whether you want a classic or trendy look.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Elee A
    Reviewed on Sunday, November 17, 2013
    • Value
      2 / 4
    • Recommend
      1 / 4
    • Results
      2 / 4
    Too Heavy
    • I felt like this product weighed my lids down when I had it on. I will say the color concentration was good, but the product would feel too heavy and never seemed to dry well enough. The brush included was slightly irritating to my lids - the bristles were too stiff and rough. All in all, there are way better options.

  2. Laura S.
    Reviewed on Tuesday, March 26, 2013
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      2 / 4
    Racoon eyes
    • I prefer cream/gel liners and have used several different brands in various colors. I ran out of my black eyeliner, so I decided to try this product. I found this to be too "wet." As I am quite adept at applying a cream eyeliner, I'm sure it wasn't my technique. If I didn't let it dry properly, I'd have black smudges all over my eyelids and face. BTW, my absolute favorite cream eyeliner is Paula's Choice!! I'm sad to see this product is no longer available.

  3. DANA M.
    Reviewed on Thursday, December 06, 2012
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    This is a perfect gel tub eyeliner requiring a brush
    • I tried this product in Nov 2012 in brown. This isn't perfect but it sure is close. I have used this product for years & I only went on an recent eyeliner Qwest because I am not a morning person & I want to pare down my morning routine to products that don’t require an additional brush. The product comes in a glass jar & a brush that is too thick for my personal preference. I did however buy an angled much thinner brush that was shaped the same. I LOVE this product! I am fair skinned have 38 yr old slightly oily, wrinkly eyelids, crowsfeet w/sensitive eyes that don’t water. Product when new glides on fairly easily & really lasts all day even thru a 12 hr shift & in August! However no matter how tightly I close the screw top lid in a few months the cake inside shrinks & dries up to the point you can no longer use & you end up tossing most of the product. It almost seems as if one day its fine & the next your dragging it across your eyelid. However I have gone back to this eyeliner because it’s great for daytime wear & you get a nice matte line that isn’t too intense & you can wear it with contact lens. For evening I personally prefer an inky liquid liner. In my Qwest for my definition of the perfect eyeliner I discovered L’Oreal also makes an HIP eyeliner in a pencil called HiP Studio Secrets Professional Color Chrome Eyeliner. Which I will have to try since Paula rated it as Average only because you have to manually sharpen it or it would’ve earned an Good rating.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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