Men’s Expert Vita Lift SPF 15 Anti-Wrinkle & Firming Moisturizer
1.6 fl. oz. for $11.88
Last Updated:09.21.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

L'Oreal Men's Expert Vita Lift Sunscreen Broad Spectrum SPF 15 Anti-Wrinkle & Firming Moisturizer claims it's designed for men over the age of 40 who are concerned about signs of aging. There's nothing age-specific about this moisturizer (and good skincare should start before you hit age 40), though it does have some anti-aging ingredients. An overall lackluster formula and a low SPF however mean that this only earns an average rating on Beautypedia.

L'Oreal Men's Expert Vita Lift Sunscreen Broad Spectrum SPF 15 Anti-Wrinkle & Firming Moisturizer comes in an opaque bottle with a pump-style dispenser that's covered by a cap. That's good news, because this packaging means that the beneficial ingredients contained in this moisturizer will remain stable in the presence of light and air.

The product itself is lightweight and makes skin feel silky, and is moisturizing enough for those with normal to dry skin (those with oily skin might find this too emollient). As for the formula, it does provide broad spectrum SPF in the form of an in-part avobenzone sunscreen; however, the SPF rating is only 15. It's generally recommended now that to get the full benefit of a sunscreen, it should be rated SPF 25 or higher. See More Info for details on why a higher SPF is better.

For the rest of the formula, it's not bad; it's just that it lacks an array of ingredients to truly have the anti-aging benefits L'Oreal claims it does. The ingredients mostly include emollients, preservatives, a few anti-irritants, and a couple of antioxidants (including retinyl palmitate, but it is near the very end of the list). For a moisturizer to truly have an anti-aging impact, it needs a greater range of antioxidants and cell-communicating and skin-repairing ingredients to give skin the boost it needs. Antioxidants can also help improve SPF protection in a moisturizer with sunscreen.

Another issue is the inclusion of peppermint leaf extract. Though it's not as potent as peppermint oil, and it's not present here in the greatest amounts, it is still a potential skin irritant, which is something to keep in mind if you have sensitive skin. See More Info for details.

Overall, because of its unimpressive formula and lower-than-recommended SPF L'Oreal Men's Expert Vita Lift Sunscreen Broad Spectrum SPF 15 Anti-Wrinkle & Firming Moisturizer earns an average rating and does not get our enthusiastic recommendation. See Beautypedia's Best Daytime Moisturizers with Sunscreen for those that do!

  • Packaged in a container that will keep its beneficial ingredients stable.
  • Provides reliable broad spectrum SPF protection.
  • Only provides SPF 15 sun protection.
  • Lacks an array of anti-aging ingredients to truly make it an anti-wrinkle and firming product.
  • Contains peppermint leaf extract, a potential irritant.
More Info:

Sunscreens Rated SPF 20 or Lower: A growing body of current research has demonstrated that it's better to use a sunscreen rated SPF 20 or greater to ensure adequate defense against the sun's aging UV rays. SPF 20 or lower is an option—and certainly better than no sunscreen at all—but only if you’re willing to apply liberally and your skin will be seeing five hours of daylight or less.

While this sunscreen will provide the SPF number on the label and has UVA-protecting ingredients, no sunscreen with an SPF lower than 20 will rate higher than two stars in Beautypedia. For more information on our criteria for rating sunscreens, please visit the Best Sunscreens section of the site.

Applying an SPF 15-rated sunscreen under a foundation, tinted moisturizer, or BB cream that offers broad-spectrum SPF 25+ will take far better care of your skin. This layering approach ensures your skin gets sufficient sun protection even if you’re not applying liberally.

Inclusion of Known Irritants: Irritation, whether you see it on the surface of your skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes the vital substances your skin needs to stay young. For this reason, it is best to eliminate, or minimize as much as possible, your exposure to known skin irritants, especially when there are brilliant formulas available that do not include these types of problematic ingredients. Fragrance-free is the best way for all skin types to go for all skin types Food and Chemical Toxicology, 2008 & American Journal of Clinical Dermatology, 2003).

The sneaky part about irritation is that research has demonstrated that you don’t always need to see it or feel it for your skin to suffer damage, and that damage may remain hidden for a long time (Skin Pharmacology and Physiology, 2008).

How We Rate Daytime Moisturizers with SPF: “Daytime Moisturizers with Sunscreen” are differentiated from ordinary sunscreens as formulas that make direct anti-aging or other cosmetic claims by the brand, such as “deep moisture” or “redness-relieving.” Claims like “combats free radical damage,” “protects and firms,” “improves skin texture” or others that insinuate benefits beyond what a standard sunscreen formula provides.

Daytime Moisturizers with SPF are judged based upon whether they provide broad-spectrum sun protection, their SPF rating, potential for irritation, packaging and aesthetics. They must also meet the same standards as an anti-aging moisturizer—the inclusion of beneficial antioxidants or other ingredients to back up the claims of improvements in signs of aging on skin beyond what sun protection alone provides. For more detail on how we rate this category of products, see the Best Daytime Moisturizers with Sunscreen section of Beautypedia.


Men Expert Vita Lift SPF 15 Anti-Wrinkle & Firming Moisturizer is for men who are 40+ and concerned about wrinkles, sagging skin, or loss of firmness. Fortified Pro-Retinol A, a form of Vitamin A, helps reduce wrinkles and sagging skin while firming up your face and neck. Active Defense System (ADS) is our patented system that protects your skin against irritation, so you’re less likely to get redness, burning, or tightness.


Active Ingredients: Avobenzone 3%, Homosalate 2%, Octisalate 5%, Octocrylene 5.5%. Inactive Ingredients: Water, Glycerin, Dimethicone, Myristyl Myristate, Shorea Robusta Seed Butter, Stearic Acid, Palmitic Acid, PEG-100 Stearate, Glyceryl Stearate, Beeswax, Mentha Piperita (Peppermint) Leaf Extract, PEG-20 Stearate, Stearyl Alcohol, Triethanolamine, Silica Silylate, Cyclodextrin, Adenosine, Ammonium Polyacryloyldimethyl Taurate, Disodium EDTA, Capryloyl Salicylic Acid, Caprylyl Glycol, Pisum Sativum (Pea) Extract, Acrylates Copolymer, Cetyl Alcohol, Retinyl Palmitate, Phenoxyethanol, Linalool, Limonene, Fragrance.

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Sort by:
Correct picture, wrong non-updated ingredients

This review uses the updated product's packaging for its picture, but the review is not for the updated ingredients. Men Expert Vita Lift Daily Moisturizer Anti-Wrinkle & Firming SPF 15 still contains irritating peppermint extract and fragrance, but the updated formula now contains the SPF ingredients Avobenzone 3%, Octinoxate 5%, Homosalate 2%, and Octocrylene 5.5%, likely giving it reliable broad spectrum protection.

Reviewed by
B. Matter
Enter a title for your review
First Name, Last Initial
Email Address
How would you rate this product on the following:
500 characters left

Terms of Use

PCWEB-WWW1 v1.0.0.431 10/7/2015 7:23:27 AM