Men’s Expert Vita Lift SPF 15 Anti-Wrinkle & Firming Moisturizer
1.6 fl. oz. for $11.88
Last Updated:11.24.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

NOTE: As of Summer 2015, we were informed by our readers that there has been a reformulation of this product. We appreciate your patience while we take the time to thoroughly update this review!

Let’s count the ways this daytime moisturizer with sunscreen is far from an expert product and not something a man should add to his skin-care routine. First, it lacks the UVA-protecting ingredients of titanium dioxide, zinc oxide, avobenzone (also known as butyl methoxydibenzoylmethane), ecamsule, or Tinosorb, so your skin is left vulnerable to the most damaging rays of the sun. (L’Oreal actually knows a lot about this issue because all the sunscreens they sell outside the United States contain an assortment of those ingredients!) Second, other than making your skin feel silky (which is nice, but something most moisturizers do), this product doesn’t contain state-of-the-art ingredients that really have value for skin. And third, the irritating ingredients it contains, such as peppermint extract and fragrance chemicals, can cause problems for skin.


For men who are 45+. Visibly decreases surface wrinkles in 4 weeks. Firms the face and neck for a more youthful looking appearance. Revitalizes skin. Broad-spectrum UVA/UVB protection.


Active: Ensulizole (1.7%), Octinoxate (7.5%), Other: Water, Cyclopentasiloxane, Glycerin, Myristyl Myristate, Stearic Acid, Triethanolamine, Palmitic Acid, Ammonium Polyacrylatedimethyl Taurate, Titanium Dioxide, PEG-100 Stearate, Glyceryl Stearate, Beeswax, Soybean Protein, Pisum Sativum (Pea) Extract, Retinyl Palmitate, Mentha Piperita Leaf (Peppermint) Extract, PEG-20 Stearate, Stearyl Alcohol, Cetearyl Alcohol, Acrylates Copolymer, Alumina, Polycaprolactone, Myristyl Alcohol, Phenoxyethanol, Diazolidinyl Urea, Methylparaben, Butylparaben, Chlorphenesin, Fragrance, Limonene, Linalool, Hydroxyisohexyl-3 Cyclohexene Carboxaldehyde

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Correct picture, wrong non-updated ingredients

This review uses the updated product's packaging for its picture, but the review is not for the updated ingredients. Men Expert Vita Lift Daily Moisturizer Anti-Wrinkle & Firming SPF 15 still contains irritating peppermint extract and fragrance, but the updated formula now contains the SPF ingredients Avobenzone 3%, Octinoxate 5%, Homosalate 2%, and Octocrylene 5.5%, likely giving it reliable broad spectrum protection.

Reviewed by
B. Matter
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