You have every right to expect a brilliant, advanced formula owing to L’Oreal’s claim that this product is their most potent anti-wrinkle serum ever. But because L’Oreal historically (more often than not) likes making lofty claims without backing them up with superior formulas, all you really end up with is wordplay and a product that is better left on the shelf.
This is nothing more than an average water-based serum that possesses a silky texture suitable for normal to slightly dry or slightly oily skin, but that’s about it. Antioxidants are in woefully short supply (their use of retinyl palmitate is not the same as retinol, despite their labeling it as “Pro-retinol A”), skin-identical and cell-communicating ingredients are lacking, and the pH of this serum won’t permit the salicylic acid to function effectively as an exfoliant. You’re getting more shiny mineral pigments than the bells and whistles L’Oreal touts on the packaging. This does contain several fragrance chemicals that pose a risk of irritation. Any of the serums from Olay are distinctly preferred to this far-from-advanced (and incapable of lifting even one skin cell) serum.
Introducing our most potent anti-wrinkle serum ever. Our highest level of anti-wrinkle ingredients, including Pro-retinol A + Pro-Lastyl, in a super lightweight formula. Clinically proven to reduce the size and width of wrinkles. Skin is measurable more resilient with increased firmness.
Water, Dimethicone, Glycerin, Propylene Glycol, Isohexadecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Ammonium Polyacryldimethyltauramide/Ammonium Polyacryloyldimethyl Taurate, Polysorbate-80, Dimethyl Isosorbide, Octyldodecanol, Hexylene Glycol, Nylon-12, Capryloyl Salicylic Acid, Caprylic/Capric Triglyceride, Titanium Dioxide, Mica, Pisum Sativum (Pea) Extract, Carbomer, Triethanolamine, Sodium Hydroxide, Acetyl Trifluoromethylphenyl Valylglycine, Retinyl Palmitate, Ceteth-10, Calcium Pantetheine Sulfonate, Laureth-4, Polycaprolactone, Crithmum Maritimum Extract, Phenoxyethanol, Chlorphenesin, Imidazolidinyl Urea, Methylparaben, Isopropylparaben, Isobutylparaben, Butylparaben, Fragrance, Linalool, Benzyl Salicylate, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Limonene, Coumarin, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.
An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.
Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!
Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.
For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.
L’Oreal Paris Makeup
L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.
L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.