True Match Concealer

by L'Oreal Paris  True Match
Price:
$8.95 
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Category:
Makeup > Concealers & Highlighters > Liquid Concealer
Last Updated:
6/20/2014
Jar Packaging:
No
Tested On Animals:
Yes

True Match Concealer comes with a brush applicator (rather than the standard sponge tip), and is truly a beautiful liquid concealer thanks to its smooth, even-blending texture that feels ultra-light, yet provides fairly good coverage. It sets to a natural matte finish and does not crease, though the coverage isn’t opaque enough to hide prominent dark circles. There are several shades offered, most of which are ideal neutral options for fair to medium skin tones.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Elise
    Reviewed on Sunday, August 03, 2014
    • Value
      3 / 4
    • Recommend
      2 / 4
    • Results
      2 / 4
    Weird applicator!
    • 100% concur with JimmyJ: strange packaging! The brush? Awful compared to fingertips to apply product. Once it dries on your skin, I can only describe the texture as..latex-like? If you need to correct or blend it after it has dried, good luck. It will peel and flake off like a bad sunburn, and you'll likely just start over again. Redeeming qualities for use as an under-eye concealer: 1) good coverage 2) a subtle sheen which reflects light.

  2. christine d.
    Reviewed on Thursday, March 27, 2014
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    The first I've ever used and cannot see myself changing!
    • I've never used concealer before; at 45... I now need it. I DO like this product. I have dry skin, but not major bags or a lot of discoloring. It goes on beautifully over my moisturizer. If applied correctly, it looks very natural and doesn't crease. Stays on through my entire work day! Love it and will not spend more money for a more expensive alternative.

  3. SUSAN A.
    Reviewed on Sunday, April 28, 2013
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      3 / 4
    Excellent, but not light enough
    • Excellent, but the lightest shade just isn't light enough for my extremely fair skin. Still looking for a replacement for the Paula's Choice wand concealer. The lightest shade *was* light enough.

  4. JimmyJ
    Reviewed on Sunday, January 20, 2013
    • Recommend
      2 / 4
    • Value
      2 / 4
    • Results
      3 / 4
    Decent Concealer, Terrible Packaging
    • This was a fine concealer, did a nice job with my dark undereye circles and blended well with my fair skin, much better coverage than I had with my last concealer (Cover Girl Fresh Complexion). However, the packaging is such a letdown- a LOT of product comes out each time the little brush is pulled out of the tube and has to be wiped carefully on the rim to get down to a non-ridiculous amount...yet spillage is not only inevitable here but also seems to happen every time the tube is opened/closed- with every use I have to wipe down the tube and clean up my makeup bag of concealer smears. With such wastage and mess, I would not consider buying again, which is a shame because of it's good points.

  5. SARA
    Reviewed on Saturday, December 22, 2012
    • Value
      3 / 4
    • Results
      3 / 4
    • Recommend
      3 / 4
    Okay, but not great.
    • This concealer is okay. Like Paula said, I don't think it does particularly well for dark circles. It does fairly well for acne discoloration, but when you can get the L'Oreal Visible Lift concealer, I'd by far choose it instead. However, in a pinch, it'll do. I keep it for when I run out of other things and can't get to the store.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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