Visible Lift Serum Absolute Advanced Age-Reversing Powder
Last Updated:06.20.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

First things first: this pressed powder is not anti-aging in the least and it absolutely does not give skin a “visible lift”. It is also not “age-reversing”’; no product is, but that claim would be better qualified if this fragrance-free powder at least contained a sunscreen, which it doesn’t.

Although this powder has a smooth, creamy texture, the talc-free formula requires deft blending to avoid looking heavy and a bit chalky on skin. Its satin finish is best for normal to dry skin, but beware that the finish can magnify dry areas if they are not sufficiently prepped with a moisturizer (or moisturizing foundation).

A good anti-aging pressed powder wouldn’t settle into lines around the eyes yet this one does, unless you apply a very sheer layer with a brush. Unfortunately, a sheer layer isn’t enough to tone down shine and set makeup, which is the main purpose of pressed powder.

Turning to the shades, the range goes from Fair to Deep, but all of the colors go on lighter than they appear, so the Deep shade is really best for medium to slightly tan skin tones.

The 5 anti-aging ingredients mentioned in the description for this powder likely refer to the vitamins and minerals this contains but none of these ingredients will remain stable in a product like this because they’re exposed to light and air each time you open the compact to apply.


Isononyl Isononanoate, Boron Nitride, Copernica Cerifera Cera/Carnauba Wax/Cire De Carnauba, Kaolin, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Ascorbyl Glucoside, Calcium Gluconate, Manganese Gluconate, Magnesium Gluconate, Copper PCA, Aloe Barbadensis/Aloe Barbadensis Leaf Juice. May Contain: Bismuth Oxychloride, Mica, Titanium Dioxide, Iron Oxides

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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I Love This Product!

I love this product. I am 50 years old and have extremely oily skin. It's difficult to find products that pass the test for me. This product does. I don't find it settling into wrinkles the way the review says it does. I like that I can wear this alone, which is one of the few powders I have tried that I actually can do this with. I don't need this to have a sunscreen in it as my day lotion has a 50 spf in it. If you you are over 50 and have oily skin, I would recommend a try.

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