Visible Lift Serum Absolute Advanced Age-Reversing Powder

by L'Oreal Paris  Visible Lift
Price:
$12.99 
Average Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Powders > Pressed Powder
Last Updated:
6/20/2014
Jar Packaging:
No
Tested On Animals:
Yes

First things first: this pressed powder is not anti-aging in the least and it absolutely does not give skin a “visible lift”. It is also not “age-reversing”’; no product is, but that claim would be better qualified if this fragrance-free powder at least contained a sunscreen, which it doesn’t.

Although this powder has a smooth, creamy texture, the talc-free formula requires deft blending to avoid looking heavy and a bit chalky on skin. Its satin finish is best for normal to dry skin, but beware that the finish can magnify dry areas if they are not sufficiently prepped with a moisturizer (or moisturizing foundation).

A good anti-aging pressed powder wouldn’t settle into lines around the eyes yet this one does, unless you apply a very sheer layer with a brush. Unfortunately, a sheer layer isn’t enough to tone down shine and set makeup, which is the main purpose of pressed powder.

Turning to the shades, the range goes from Fair to Deep, but all of the colors go on lighter than they appear, so the Deep shade is really best for medium to slightly tan skin tones.

The 5 anti-aging ingredients mentioned in the description for this powder likely refer to the vitamins and minerals this contains but none of these ingredients will remain stable in a product like this because they’re exposed to light and air each time you open the compact to apply.

Isononyl Isononanoate, Boron Nitride, Copernica Cerifera Cera/Carnauba Wax/Cire De Carnauba, Kaolin, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Ascorbyl Glucoside, Calcium Gluconate, Manganese Gluconate, Magnesium Gluconate, Copper PCA, Aloe Barbadensis/Aloe Barbadensis Leaf Juice. May Contain: Bismuth Oxychloride, Mica, Titanium Dioxide, Iron Oxides

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Anonymous
    Reviewed on Thursday, February 14, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    I Love This Product!
    • I love this product. I am 50 years old and have extremely oily skin. It's difficult to find products that pass the test for me. This product does. I don't find it settling into wrinkles the way the review says it does. I like that I can wear this alone, which is one of the few powders I have tried that I actually can do this with. I don't need this to have a sunscreen in it as my day lotion has a 50 spf in it. If you you are over 50 and have oily skin, I would recommend a try.

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585630-IIS2 v1.0.0.315
Skip to Top of Page
25% Off Cleansers & Toners | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.