Visible Lift Serum Absolute Advanced Age-Reversing Concealer SPF 20

by L'Oreal Paris  Visible Lift
Price:
$12.95 
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Category:
Makeup > Concealers & Highlighters > Concealer with Sunscreen
Last Updated:
6/18/2014
Jar Packaging:
No
Tested On Animals:
Yes

We’re always excited when we see a mineral-based sunscreen included in concealers, because adequate broad-spectrum sun protection is essential for anti-aging benefit, and most cosmetics companies leave this crucial aspect of skin care out of these kinds of eye products.

Sun protection alone, however, does not make a great concealer, so fortunately this one also has a blendable texture, click pen–style packaging, and a tapered synthetic-hair brush applicator that works like a charm. Though there’s nothing in this fragrance-free concealer that’s going to visibly lift your skin, the thin liquid texture will provide lasting medium coverage of dark circles or discolorations. The shades are impressively neutral and suited for fair to medium skin tones.

Note: As of mid-2014, L'Oreal is no longer offering this porduct with SPF 20 protection. We continue to see the SPF version sold in many stores, but L'Oreal's U.S.website no longer advertises this concealer as containing sunscreen. If you decide to try this, please check to be sure the version you're about to buy lists SPF 20. If it does not, then this is still recommended as a good concealer, just one that no longer provides sun protection.

Pros:
  • Thin, blendable texture that sets to a satin finish.
  • Tapered synthetic brush applicator is easy to use.
  • Built-in gentle mineral sunscreen provides broad-spectrum sun protection.
  • Lasting medium coverage helps conceal dark circles and skin discolorations.
  • Four neutral shades for fair to medium skin tones.
  • Fragrance-free.
Cons:
  • The newest version of this product no longer offers sun protection, so check the label before buying.

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Anonymous
    Reviewed on Friday, June 20, 2014
    • Value
      3 / 4
    • Results
      3 / 4
    • Recommend
      2 / 4
    Does Not Contain Sunscreen Anymore
    • I noticed different labels on two shades (Medium and Medium Deep) of this product. One listed the SPF 20 sunscreen and ingredients, and the other had neither sunscreen nor ingredients listed. I wrote to L'Oreal inquiring if this product still has SPF, and this is their response: "In 2012 we phased out our SPF claim for this product, so the concealer that does not list an SPF is the newer packaging. The products are good for at least 3 years, unopened." Hope this helps everyone!

  2. Lorell R.
    Reviewed on Monday, April 28, 2014
    • Value
      3 / 4
    • Recommend
      2 / 4
    • Results
      2 / 4
    Just OK
    • Based on the beautypedia review, I picked this up, hoping it would work. While the price is great, and the concealer doesn't set right away, which gives me time to blend it, this is still not the best concealer for me. First of all, it does sit in my wrinkles, and I find myself smoothing it out with my fingers throughout the day. It doesn't cover my prominent dark circles, either. I guess I'm still on the hunt for a good liquid concealer.

  3. LESLIE B.
    Reviewed on Monday, January 27, 2014
    • Value
      3 / 4
    • Recommend
      4 / 4
    • Results
      3 / 4
    Love it! Apply correctly.
    • I love this for my eye area, and on my nose. Medium/deep is a great match. I do not wear foundation or powder. Under eye coverage is even better now that I to apply and kind of just "smoosh" in with my ringer finger, instead of trying to blend with my finger.

  4. Anonymous
    Reviewed on Wednesday, November 27, 2013
    • Recommend
      3 / 4
    • Value
      3 / 4
    • Results
      3 / 4
    No longer is made with spf
    • It was a great product when it had the spf, now they changed it without calling attention to removing the spf. It's no longer in the ingredients or on the labeling yet everything else is same. What a disappointment.

  5. Erica
    Reviewed on Saturday, September 07, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Finally!
    • I've spent years searching for the best concealer. Having allergies and hereditary very dark circles and bags, I've been on an never ending quest. Although not thick, this product does an excellent job because it doesn't crease, has a luminous finish and most importantly is in a pen format. What I've discovered is you need a pen to 'erase' your 'bag line'. If you have bags, you know what this means. Excellent, excellent product - as recommended by Paula.

  6. BRIANNA J.
    Reviewed on Monday, April 29, 2013
    • Recommend
      4 / 4
    • Results
      3 / 4
    • Value
      4 / 4
    Not good for dark spots
    • I want to like this more, but it doesn't quite cut it for me. It covers small pimples and under-eye circles very well. However, it does noting for my hyperpigmentation marks and dark scars I have from acne. For light coverage, this will work well. For anything darker than a pimple, don't expect miracles.

  7. DEBORAH W.
    Reviewed on Tuesday, February 26, 2013
    • Results
      1 / 4
    • Recommend
      1 / 4
    • Value
      1 / 4
    I wanted to love this...
    • I wanted to love this conconcealer. It definitely covered my dark circles and my minor imperfections, and it stayed in place without creasing. However, after only 3 days of use, it dried out the skin under my eyes so badly that the skin started flaking! I didn't change anything in my routine except the concealer, and once I stopped using it, my skin gradually returned to normal.

  8. SARA
    Reviewed on Saturday, December 22, 2012
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    The Best!
    • This is absolutely the best concealer I've ever used. Stays in place, doesn't crease, and has wonderful coverage. Works especially well for dark circles, and it also works well to cover acne scarring/inflammation. Highly recommend.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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