Blueberry Curl Mascara

by Lumene  
Price:
$10 
Best Read Member Comments
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
No

The Paula's Choice Team had heard that Lumene’s Blueberry Curl mascara was a cult drugstore product for mascara lovers, and, as it turns out, the rumors are true! This is an outstanding water-based mascara that has a medium-size rubber brush with short bristles that evenly deposit the perfect amount of mascara to each lash. While it’s just marketing nonsense that blueberry oil in the minuscule amounts here can condition your lashes, the curling claims are 100% accurate. Lashes hold a soft curl that lasts throughout the day. The best aspect of this mascara, however, is its ability to multitask: thickening, separating, lengthening and curling, all without clumping or needing multiple coats! One note: Due to this mascara’s core ingredients and it’s lower-than-usual wax content, it is more likely to smear or smudge when exposed to moisture.

The Cosmetics Cop Team strongly suspects that the interest in this product line from Finland is its prestige packaging, coupled with a relatively attractive price point. This is an eye-catching brand that really stands out on drugstore shelves; however, these products aren't really all that inexpensive, especially in comparison to products from Olay, Neutrogena, or RoC. In the United States, you'll find Lumene products at most CVS drugstores as well as at Ulta, Target, and Walgreens. Although the Cosmetics Cop Team loves to find and recommend inspired skin-care and makeup products at reasonable prices, this line isn't one of them.

Two major shortcomings are: (1), the jar packaging, which means any state-of-the-art ingredients in those products won't remain stable once the jar is opened because they deteriorate in the presence of air, and (2), most of Lumene's formulas contain only a dusting of the superstar ingredients they brag about. Vitamin C, ceramides, antioxidants, peptides, and the like are all essential, brilliant ingredients for skin, but when only minute amounts are included, your skin isn't getting much of the good stuff.

What it comes down to is this: Shopping Lumene shortchanges your skin, leaving it needing, and deserving, far better. A bargain isn't a bargain if it isn't the best possible care for your skin. What good is saving money on skin care if your skin is left wanting and, in fact, needing more?

Aside from the jar packaging and the paltry amount of important skin-care ingredients, there are other limitations, adding to this line's woes. If you have acne, skin discolorations, or uneven skin tone, you need to look elsewhere.

From a marketing point of view, Lumene capitalizes on the erroneous notion that age is a skin type, so they group their products according to decades. Complete nonsense! Age is not a skin type, nor is race, height, weight, or ethnic background. Regardless of your age, if you have acne, rosacea, dry skin, oily skin, sun damage, or blackheads, the same ingredients that work for someone in their 30s will work for someone in their 40s, 50s, or 60s. There isn't a single piece of research showing that any specific ingredients or formulations are better for skin depending on your age.

Like a vast number of cosmetics companies, Lumene leads you to believe their products are all natural and loaded with beneficial plant extracts, in this case, from the remote wilderness of Finland. Nothing could be further from the truth. These products are loaded with synthetic ingredients. That doesn't make them inherently bad, it just makes the marketing claims obnoxious and misleading.

For those intent on exploring what this Finnish line has to offer, despite the fact there isn't much here worth your attention, your best bet is to stick with the products for sensitive skin, which are truly fragrance-free, and the cleansers. Oh, and if you want to find out if the cult classic status of Lumene's Blueberry Curl mascara is deserved, look no further: It most certainly is!

One more comment: Many Lumene products contain an extract or oil from the Arctic cloudberry plant. Although there is research proving this plant has anti-inflammatory and antioxidant properties, it is far from the only one, and isn't even close to being the best for skin. The fact that Lumene chooses to highlight this plant is about marketing nonsense, because stories sell better than reality. Whether it is from the Amazon, the Swiss Alps, or the Himalayas, geographic location is not what makes a plant extract of any kind superior for skin.

For more information about Lumene, call (888) 253-8916 or visit www.lumeneusa.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Amy
    Reviewed on Friday, April 25, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    take it from a mascara junkie...buy this NOW
    • Excellent..awesome..superior..and every other good decsriptive word. It does smudge easier so dont wear to a wedding but take the word of a mascara junkie, this is one of the best. Very similar to Peter Thomas Roth Lashes to Die For but half the price!

  2. Jen
    Reviewed on Tuesday, December 04, 2012
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    BEST Mascara at any price!
    • After reading all the PC reviews on this mascara, I gave it a try. I couldn't find it at a local store so I ordered it off Amazon.com. Boy am I glad I did!!! It goes on with not a single clump, my lashes are soft all day and there isn't even the tiniest bit of smearing. It gives my lashes a nice curl and if I want more curl, I use my eyelash curler and they stay that way for a long time. At night I use PC's Make-up remover of Philosphy's just release me to remove it completely. I will be purchasing this again to be sure. It is a must have in my make-up drawer!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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