Fluidline

by M.A.C.  
Price:
$16 - 0.1 fl. oz.
Best Read Member Comments
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Category:
Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:
4/14/2014
Jar Packaging:
No
Tested On Animals:
Yes

Fluidline is nearly identical to Bobbi Brown’s Long-Wear Gel Eyeliner, a once-unique product of which we are a fan because of its remarkably easy application and tenacious wear. Long Wear Gel Eyeliner, M.A.C. Fluidline, and Stila’s Smudge Pots are the only eyeliners that can stand up to oily eyelids without fading, smearing, or running. All of these have a slightly moist application that sets to a long-wearing matte finish. Fluidline is every bit as tenacious as Brown’s Long-Wear Gel Eyeliner, but the colors are mostly…well, they’re odd. Yes, classic browns and black are available, but the majority of the shades are not meant to define the eye so much as to add a shock of color. Peacock blue and bright purple are indeed eye-catching, but neither fulfills the main purpose of eyeliner, which is to define and accent the eye and enhance the depth of eyelashes. Not surprisingly, the M.A.C. counters and stores we visited while doing research were consistently sold out of the black and brown shades, but had plenty of the Halloween-appropriate tones! Rich Ground, Dipdown, and Blacktrack are the most versatile choices.

When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!

Note:M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.

M.A.C. Makeup

What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.

M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.

M.A.C. has launched several state-of-the-art products since the previous edition of this book. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.

Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Amber m.
    Reviewed on Tuesday, September 09, 2014
    • Value
      3 / 4
    • Recommend
      3 / 4
    • Results
      3 / 4
    There is better
    • This product is good but not the best. I would argue that Inglot amc gel liner is best. The color comes on more matte than fluidline, and dries fast. I have never had as smudge issue.

  2. Summer T.
    Reviewed on Saturday, August 16, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Best Eyeliner...for me
    • Trust me when I say this but I've used almost every possible liner out there...high end ones, low end ones, with and without eye primer...I've tried them all and none of them can withstand my oily eyelids. Fluidline is the only one that will not make me look like a raccoon by 10:30AM! Stays put until I remove it at the end of the day.

  3. Debbie T.
    Reviewed on Thursday, May 09, 2013
    • Value
      2 / 4
    • Recommend
      3 / 4
    • Results
      3 / 4
    Can Smudge!
    • This formula smudged big time for me! i was shocked because I have used Cliniques version for several years, with minimal smudging. The first day i tried this eye liner i had used lubricating eye drops about an hour before. two hours later i looked in the mirror and almost flipped! the eyeliner was down under my eyes like a raccoon. So I cleaned it off completely. The next day i tried again, although the smudging was much less ,it was still smudging. I'm going back to Clinique, and ret this.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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