This mascara and its larger-than-average rubber-bristle brush are supposed to take lashes to "the extreme" but it simply doesn't do that—at least not if you're hoping for lush thickness and worry-free wear.
Where this mascara excels is lengthening and defining lashes. Despite an uneven application that requires extra effort to unify, this doesn't clump or go on too wet. Successive coats allow you to add more length, but, strangely, does little to thicken lashes.
Be careful overdoing application, especially at lash roots, because it can quickly build up and lead to smearing and flaking.
Once set, this wears decently though it can make lashes look a bit "bent" by the end of the day. When all is said and done, this mascara fails to impress to the point where we can recommend splurging on it. M.A.C. offers better mascaras, as do several drugstore brands!
- Quickly lengthens lashes.
- Doesn't clump or go on too wet.
- Fails to live up to its impressive-sounding claims.
- Does little to thicken lashes, even with successive coats.
- Extra coats lead to smearing and flaking, especially at lash roots.
- Can make lashes look "bent" by the end of the day.
When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!Note:
M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.
For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.
What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.
M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.
M.A.C. has launched several state-of-the-art products since the previous edition of this book. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.
Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.