Review: Prep + Prime Future Length Lash Serum has an attractive price point, at least if you're comparing to the pricier over-the-counter and prescription lash growth products like Revitalash or Latisse. But this product doesn't wind up being a beauty bargain because, frankly, not a single ingredient it contains can improve or prolong lash growth or thickness. At best, the ingredients in Future Length Lash Serum can lightly condition lashes, at least the small amount of product that gets on the lashes themselves (you're supposed to apply this along the lash line, just like you were applying liquid eyeliner).
The fragrance-free formula contains some intriguing cell-communicating ingredients such as adenosine phosphate and creatine, but neither of these nor any other ingredient in this product has research proving they can stimulate or prolong lash growth or somehow make lashes thicker.
So, there you have it. This product isn't going to do much, if anything, to enhance your lashes. This is a category of products where, as the market stands now, you really do have to spend more to get the results you want: Longer, thicker, and oftentimes darker lashes.
- Contains ingredients that can lightly condition lashes.
- Unlikely to make lashes longer, thicker, or darker.
- None of the ingredients have compelling research proving they impact lash growth.
Promotes natural lash growth...longer, thicker, stronger-looking, with dramatic results visible in eight weeks when used twice daily. Apply serum on clean, dry skin to the base of the upper & lower lashes & watch what happens.
Water, Butylene Glycol, Hydroxyethylcellulose, Creatine, Glycerin, Adenosine Phosphate, Acetyl Carnitine HCL, Disodium NADH, Arginine, Tocopherol, Ethylhexylglycerin, Hydroxypropyl Methylcellulose, Carbomer, Sodium Chloride, Ammonium Hydroxide, Phenoxyethanol.
When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!Note:
M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.
For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.
What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.
M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.
M.A.C. has launched several state-of-the-art products since the previous edition of this book. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.
Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.