03.26.2015
3
405
Zoom Waterfast Lash
Rating
$17
Category:Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:03.26.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This waterproof mascara is not only tenaciously waterproof, it’s also very good at lengthening and defining lashes while building some thickness and leaving lashes with a soft, fringed curl. Some minor clumping occurs with each use, but the brush allows for quick smoothing. Once set, this wears without flaking or smearing—and even if you’re completely submerged in water this will not budge. Removing it requires an oil- or silicone-based makeup remover; water soluble cleansers won’t make the slightest dent! A nice extra is that Zoom Waterfast Lash won’t make your lashes feel dry and brittle.

Claims
Ingredients
Brand Overview

M.A.C. At-A-Glance

Strengths: Some impressive moisturizers; excellent Lip Conditioner (lip balm); praiseworthy foundations in a mostly gorgeous range of shades; good concealers; several great powder-based products including blush, bronzer, and eyeshadow in various finishes; noteworthy Fluidline and Technakohl Liner; dizzying array of lipstick shades in mostly sumptuous formulas; impressive Pro Longwear Lipcolour; several very good mascaras (regular and waterproof); top-notch makeup brushes; most of the Prep + Prime products work as claimed.

Weaknesses: A few products with uncomfortably high levels of known or potential skin irritants; some superfluous specialty products; several average pressed and loose powders; the Lustre and Velvet eyeshadows disappoint.

When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!

Note:M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.

M.A.C. Makeup

What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.

M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.

M.A.C. has launched several state-of-the-art products in recent years. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.

Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.05.2015
Smudge

Smudge. Cannot hold curl.

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Reviewed by
GPP
08.10.2014
Just okay

I've been on the hunt for a waterproof mascara for my daughter's wedding. This one is just okay. It does flake on me, especially in the outer corners of my eyes if I tear up (right now with allergies). Definitely won't hold up at a wedding.

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Reviewed by
Pam M
07.14.2013
Zoom Waterfast Lash by MAC

Well, here I am, the first member review. I gave all categories a 3 star rating. I haven't used it long enough to give it a 4 star yet. I think this mascara works fine. It doesn't smudge or flake during the day. It takes a little bit of doing to take it off since it's waterproof. I had to switch from Body Shop Chamomie Eye Makeup Remover toa waterproof one, which, of course, does a better job. The only drawback is that is does clump a bit when putting it on. A separate brush declumps it

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Reviewed by
Lil
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