Mineralize Charged Water Cleanser
3.4 fl. oz. for $25
Category:Skin Care > Sensitive Skin Products > Face/Body Cleansers
Last Updated:11.25.2014
Jar Packaging:False
Tested on animals:Yes

This liquid cleanser is said to contain "charged" water, which M.A.C. claims is better at providing immediate hydration to skin. First, in cosmetics, water is water. Your skin cannot tell the difference between charged and uncharged water. Second, there's no regulation or agreed-upon definition as to what constitutes "charged" water. M.A.C. seems to think that charging water with minerals will help, but, in truth, minerals have minimal benefit for skin when applied topically because unless the minerals are made into nanoparticles they just sit on the surface of the skin. Even if they were made small enough to be absorbed, there is no research showing that's a good thing.

Minerals are best ingested, where the body's various enzymes allow the minerals to function properly. This simply doesn't happen on the skin, plus in a cleanser the minerals are just rinsed down the drain. In short, the entire "Mineralize" angle is marketing hype, not skin care science.

This is an OK cleanser that's marginally adept at removing makeup. It's OK if you wear mineral makeup and avoid long-wearing or waterproof formulas, but everyone else will likely find this isn't up to par. On the plus side, this rinses without leaving a hint of residue.

Ignore the gimmicky ingredients in this product, which include the gemstone rhodochrosite and diamond powder. Even if those were brilliant for skin, they are washed off before they have a chance to work. The same is true for the salicylic acid in this cleanser.

  • Rinses without leaving a residue.
  • Expensive for a smaller-than-usual size and a rather basic formula.
  • Most of the beneficial ingredients are rinsed down the drain.
  • Doesn't cleanse all that well; not adept at removing long-wearing makeup.

A lightweight cleanser formulated with our ionized Super-Duo Charged Water technology. Removes all makeup (except waterproof and longwearing) with a wipe - no rinse-off required. Leaves skin nourished, soft, absolutely clean.


Water, Butylene Glycol, Propanediol, Cucumis Sativus (Cucumber) Fruit Extract, Yeast Extract, Sodium Hyaluronate, Caffeine, Rhodochrosite, Magnesium Chloride, Caprylyl Glycol, Cetrimonium Chloride, Calcium Chloride, Sodium Sulfate, Diamond Powder, Polysorbate 80, Potassium Nitrate, Potassium Phosphate, Sodium Methyl Cocoyl Taurate, Salicylic Acid, Citric Acid, Fragrance, Limonene, Sodium Citrate, Disodium EDTA, Phenoxyethanol, Sodium Benzoate

Brand Overview

M.A.C. At-A-Glance

Strengths: Some impressive moisturizers; excellent Lip Conditioner (lip balm); praiseworthy foundations in a mostly gorgeous range of shades; good concealers; several great powder-based products including blush, bronzer, and eyeshadow in various finishes; noteworthy Fluidline and Technakohl Liner; dizzying array of lipstick shades in mostly sumptuous formulas; impressive Pro Longwear Lipcolour; several very good mascaras (regular and waterproof); top-notch makeup brushes; most of the Prep + Prime products work as claimed.

Weaknesses: A few products with uncomfortably high levels of known or potential skin irritants; some superfluous specialty products; several average pressed and loose powders; the Lustre and Velvet eyeshadows disappoint.

When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!

Note:M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.

M.A.C. Makeup

What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.

M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.

M.A.C. has launched several state-of-the-art products since the previous edition of this book. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.

Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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