11.28.2014
1
56
Aqua Brow
Rating
$20
Category:Makeup > Eyebrow Fillers & Shapers > Brow Gels/Tints
Last Updated:11.28.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is a creamy liquid eyebrow tint packaged in a squeeze tube. The idea is to dispense a small amount on your brow brush and then fill in and shade the brows. It’s an intriguing way to experiment with brow color and, with practice, you can create defined brows that look natural. All of the shades are workable and best for dark blonde to dark brown brows. If you need your brow color to be waterproof, this fits the bill, and once set, it doesn’t smudge or smear.

Claims
Ingredients
Brand Overview

Make Up For Ever At-A-Glance

Strengths: The newer foundations have many wonderful qualities; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options; huge selection of praiseworthy makeup brushes.

Weaknesses: Expensive; a few products suffer from needlessly irritating ingredients; average toner; the foundations and concealers that have been in this line longest are behind the times; mostly average eye and lip pencils; mostly lackluster specialty products.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.

For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.

Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.20.2013
Love!

I love this product. I was using a powder to fill in my brows before, which wore off. The aqua brow lasts all day and doesn' t come off unless you wash it off with soap amd water. I went into Sephora, tried two colors and picked #40. My hair is black and my brows are almost black and the lighter one #35 was too brown. They have signage telling you how to apply and that was helpful along with the sales girl. A little goes a long way and this is my new favorite product.

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