11.28.2014
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Aqua Smoky Lash Waterproof Extra Black Mascara
Rating
$23
Category:Makeup > Mascaras (waterproof)
Last Updated:11.28.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

It has been a long time since we've been so disappointed by a mascara. This extra black formula definitely makes lashes dramatically dark, but its messy, uneven application smears from the beginning and doesn’t let up. Within moments we noticed flaking and by midday our entire upper lash line was splotched with smeary mascara. All this for average length and a formula that is moderately waterproof. Even though much of it comes off before you want it to, removing the rest of it is no easy feat—the ultimate irony for one of the worst waterproof mascaras in recent memory.

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Brand Overview

Make Up For Ever At-A-Glance

Strengths: Wonderful foundations; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options.

Weaknesses:Can be expensive; a few formulas contain needlessly high amounts of fragrance.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in select department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that many of the colors are densely pigmented, working beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may find their choices more limited in a few areas of the brands’ ranges. However, for those who want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there are mostly exceptional choices, with products that we found to be average—certainly falling short of what we know Make Up For Ever to be capable of. However, if you are cautious of those few pitfalls (fortunately, there are an abundance of testers to experiment with at Sephora or the brand’s standalone boutiques) you will undoubtedly be pleased with those products that Make Up For Ever does best.

For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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05.12.2014
aqua smoky lash mascara

This is in addition to my previous comments. I just added Dior primer and it makes the aqua smoky lash mascara even better. Less coats to use.

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Reviewed by
Anonymous
04.03.2014
Make Up For Ever Smoky Lash Waterproof Extra Black Mascara

I read Paula's poor review of this product and DO NOT agree at all with her assessment. I did buy once before and I did have some smudging but I recently bought Laura Mercier Secret Brightening Concealer to put over my concealer (which was the culprit). It turns out that I had this problem of smudging with a lot of waterproof mascaras. That being said, I really like this mascara as it lengthens and thickens my lashes big time. I have light wimpy lashes and this does the trick.

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Reviewed by
Lil
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