Cake Eyeliner

Price:
$18 
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Category:
Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:
1/23/2013
Jar Packaging:
No
Tested On Animals:
Yes

This is a very standard cake eyeliner that must be used with damp brush. Available in two classic shade (black or brown), this is an old-fashioned yet still effective method for lining your eyes.

This type of eyeliner is trickier to apply evenly (and build intensity) than the more modern gel eyeliners brands such as Bobbi Brown and L’Oreal sell. In the case of this product, application is fairly smooth with an even deposit of color and a powdery matte finish that stays in place without flaking and only a minimal tendency to smear.

Those with oily eyelids, take note: Eyeliner Cake lasts longer than most eye pencils, but cannot outlast a silicone-based gel eyeliner.

Pros:
  • Two classic colors that set to a soft matte finish.
  • Works well to define the eye when applied with a damp brush.
  • Lasts without flaking.
  • Color can be layered for more intensity.
Cons:
  • Not as long-lasting or easy to apply as gel eyeliners.
  • Slight tendency to smear or smudge a bit before the day is done.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.

For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.

Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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