This is a lightweight moisturizer with a toner-like consistency. Its main ingredients are as ordinary and mundane as it gets: water, glycerin, slip agents, and a couple of emollient thickeners. Marketing this as a “breakthrough formula” is just silly; it’s akin to suggesting a skateboard is a breakthrough vehicle. This contains a smattering of impressive ingredients, but the amounts are too small for your skin to notice. As for the hydration boost claim—“520% increase after 15 minutes”—it’s just an overhyped and trivial skin effect. For example, simply sitting in the bathtub for several minutes can boost skin’s hydration (water content) that much and more, but that’s not good for skin. Too much water can disrupt skin’s barrier function, leading to a loss of the critical substances skin needs to stay intact and healthy. In the end, you don’t want this product to work as claimed—thankfully, it doesn’t.
This unique, lightweight elixir absorbs quickly into the skin, instantly hydrating and brightening the complexion. The breakthrough formula contains D-Panthenol and Glycerin to ensure an immediate boost of hydration (+520% after 15 minutes) that lasts throughout the day (+175% after 6 hours). Argatensyl is added to provide an immediate smoothing effect. Each ingredient was specifically added to prepare skin for high- definition makeup—so you can count on the camera picking up the perks of this perfecting formula.
Water, Glycerin, Methylpropanediol, Butylene Glycol, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Pentylene Glycol, Xanthan Gum, Mannitol, Sclerotium Gum, Phenoxyethanol, Glyceryl Caprylate, Argania Spinosa Extract (Argania Spinosa Kernel Extract), Ethylhexylglycerin, Panthenol, Sodium Cocoyl Glutamate, Biosaccharide, Gum-1, Polyaminopropyl Biguanide, Sodium Hyaluronate, Fragrance, Carbomer, Acetyl Tetrapeptide-9
This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.
The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.
An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.
For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.
Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).