UV Prime SPF 50/PA +++
30 ml for $32
Category:Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:11.28.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This product straddles the line between a primer (which usually is silicone based and nearly weightless) and a lightweight moisturizer with sunscreen. The sun protection is plentiful and powered by titanium dioxide for sufficient UVA protection. The formula lends it a silky texture and finish that gets progressively matte as it sets. However, it doesn’t make skin look flat or dull, although it does leave a soft white cast. You get what can only be described as a matte glow. This works great under makeup, especially for those with normal to oily skin. It would be rated a Best Product if the formula contained a more substantial amount or range of antioxidants and it was formulated without potentially irritating fragrance chemicals.


Active: Titanium Dioxide (9.6%), Ethylhexyl Methoxycinnamate (7.5%), Benzophenone-3 (3%), Octisalate (1%), Other: Water Cyclopentasiloxane, Isohexadecane, Ethylhexyl Palmitate, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Ethylene/Acrylic Acid Copolymer, Butylene Glycol Glycerin, Stearic Acid, Alumina, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Fragrance, Disteardimonium Hectorite, Stearyl Glycyrrhetinate, Tocopheryl Acetate, Tetrasodium EDTA, Propylene Carbonate, Mannitol, Sunflower Seed Extract, Citric Acid, Sodium Hyaluronate, BHT, Yeast Extract, Ethylhexylglycerin, Disodium Phosphate, Disodium EDTA, Disodium Succinate, Potassium Phosphate, Citronellol, Geraniol, Limonene, Linalool.

Brand Overview

Make Up For Ever At-A-Glance

Strengths: The newer foundations have many wonderful qualities; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options; huge selection of praiseworthy makeup brushes.

Weaknesses: Expensive; a few products suffer from needlessly irritating ingredients; average toner; the foundations and concealers that have been in this line longest are behind the times; mostly average eye and lip pencils; mostly lackluster specialty products.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.

For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.

Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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great protection without greasy feeling

good for normal to oily skin

Reviewed by
themmi t.
love this, more companies should make similar items

I live in a climate that has very long, hot, and humid summers and my makeup simply wouldn't last with the sunscreen I had been using. I sampled M.A.C.'s Prep + Prime Face Protect SPF 50 but it was a bit drying for my normal/dry summertime skin. I then sampled Make Up Forever's UV Prime and I'm now on my 2nd container. My makeup stays put fairly well and significantly better than with other sunscreens. And of course, it's nice and convenient to combine 2 steps into 1. It doesn't dry out my skin or make it greasy and it absorbs very nicely. It DOES leave a soft white glow as Paula mentioned, which looks stunning on fair skin but it may be a problem for medium and dark complexions. Another point: a little goes a long way so even though this product isn't cheap, it lasts awhile.

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