UV Prime SPF 50/PA +++

$32 - 30 ml
Good Read Member Comments
Add To Faves»

Want to buy this product?

Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:
Jar Packaging:
Tested On Animals:

This product straddles the line between a primer (which usually is silicone based and nearly weightless) and a lightweight moisturizer with sunscreen. The sun protection is plentiful and powered by titanium dioxide for sufficient UVA protection. The formula lends it a silky texture and finish that gets progressively matte as it sets. However, it doesn’t make skin look flat or dull, although it does leave a soft white cast. You get what can only be described as a matte glow. This works great under makeup, especially for those with normal to oily skin. It would be rated a Best Product if the formula contained a more substantial amount or range of antioxidants and it was formulated without potentially irritating fragrance chemicals.

Active: Titanium Dioxide (9.6%), Ethylhexyl Methoxycinnamate (7.5%), Benzophenone-3 (3%), Octisalate (1%), Other: Water Cyclopentasiloxane, Isohexadecane, Ethylhexyl Palmitate, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Ethylene/Acrylic Acid Copolymer, Butylene Glycol Glycerin, Stearic Acid, Alumina, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Fragrance, Disteardimonium Hectorite, Stearyl Glycyrrhetinate, Tocopheryl Acetate, Tetrasodium EDTA, Propylene Carbonate, Mannitol, Sunflower Seed Extract, Citric Acid, Sodium Hyaluronate, BHT, Yeast Extract, Ethylhexylglycerin, Disodium Phosphate, Disodium EDTA, Disodium Succinate, Potassium Phosphate, Citronellol, Geraniol, Limonene, Linalool.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.

For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.

Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. lara
    Reviewed on Tuesday, December 04, 2012
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    love this, more companies should make similar items
    • I live in a climate that has very long, hot, and humid summers and my makeup simply wouldn't last with the sunscreen I had been using. I sampled M.A.C.'s Prep + Prime Face Protect SPF 50 but it was a bit drying for my normal/dry summertime skin. I then sampled Make Up Forever's UV Prime and I'm now on my 2nd container. My makeup stays put fairly well and significantly better than with other sunscreens. And of course, it's nice and convenient to combine 2 steps into 1. It doesn't dry out my skin or make it greasy and it absorbs very nicely. It DOES leave a soft white glow as Paula mentioned, which looks stunning on fair skin but it may be a problem for medium and dark complexions. Another point: a little goes a long way so even though this product isn't cheap, it lasts awhile.

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights


The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585633-IIS5 v1.0.0.367 2/1/2015 3:20:39 PM
Skip to Top of Page
20% Off AHA & BHA Exfoliants | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.