Make Up For Ever

Make Up For Ever At-A-Glance

Strengths: The newer foundations have many wonderful qualities; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options; huge selection of praiseworthy makeup brushes.

Weaknesses: Expensive; a few products suffer from needlessly irritating ingredients; average toner; the foundations and concealers that have been in this line longest are behind the times; mostly average eye and lip pencils; mostly lackluster specialty products.

This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.

The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.

An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.

For more information on Make Up For Ever, call (877) 757-5175 or visit

Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).

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+ Rating Product Brand Category Price Size
Good Eyelashes Strip Make Up For Ever Specialty Makeup Products  $16.00
Good Eyeshadow Make Up For Ever Powder Eyeshadow  $21.00
Average Flash Color Make Up For Ever Specialty Makeup Products  $19.00
Best Full Cover Concealer Make Up For Ever Liquid Concealer  $32.00
Poor Glitter Make Up For Ever Specialty Makeup Products  $15.00
Poor Glossy Full Couleur Make Up For Ever Lip Gloss  $20.00
Average HD Elixir Make Up For Ever Moisturizer without Sunscreen  $40.00 0.40 fl. oz.
Average HD High Definition Powder Microfinish Powder Make Up For Ever Loose Powder  $34.00
Best HD High Definition Pressed Powder Make Up For Ever Pressed Powder  $36.00
Average HD Invisible Cover Concealer Make Up For Ever Liquid Concealer  $29.00
Best HD Invisible Cover Foundation Make Up For Ever Liquid Foundation  $42.00
Best HD Microfinish Blush Make Up For Ever Liquid/Gel Blush  $26.00
Good HD Microperfecting Primer Make Up For Ever Foundation Primer  $34.00 1.01 fl. oz.
Poor Kohl Eye Pencil Make Up For Ever Eye Pencil  $17.00
Good Lab Shine Lip Gloss Make Up For Ever Lip Gloss  $19.00
Good Lash Fibers Volume and Length Lash Primer Make Up For Ever Mascara Primers  $21.00
Good Lift Concealer Make Up For Ever Liquid Concealer  $25.00
Average Lip Line Perfector Make Up For Ever Lipliner  $19.00
Average Lip Liner Pencil Make Up For Ever Lipliner  $18.00
Good Lip Palettes Make Up For Ever Makeup Planners/Organizers/Cases/Bags  $42.00
Good Lipstick (Discontinued) Make Up For Ever Cream Lipstick  $19.00
Good Lipstick - Lacquered Creams (Discontinued) Make Up For Ever Cream Lipstick  $19.00
Good Lipstick - Lacquered Transparent (Discontinued) Make Up For Ever Sheer Lipstick  $18.00
Good Lipstick - Mattes (Discontinued) Make Up For Ever Matte Lipstick  $19.00
Good Lipstick - Pearly (Discontinued) Make Up For Ever Cream Lipstick  $19.00
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