06.27.2014
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0
Eye Amplifying Shadow Liner
Rating
$20
Last Updated:06.27.2014
Jar Packaging:No
Tested on animals:No
Review Overview

These waterproof eyeshadow pencils go on thick and apply very rich, opaque color. The high-shimmer finish borders on metallic, which may indeed "amplify" the eyes, but it also amplifies the appearance of any creases or wrinkles on the eyelids, and there are no matte-finish options available.

Another hard-to-ignore drawback is that these pencils require sharpening every time the tip smushes down or breaks off. The creamy tip breaks easily, so unless you're very careful, you'll be sharpening frequently.

Although these pencils are supposed to double as eyeliners, they don't work well for that purpose. The pencil tip is too large for controlled application near the eyelashes and the creamy texture smudges too easily.

Pros:
  • Waterproof as claimed.
Cons:
  • Pricey.
  • Smudges easily.
  • Requires sharpening.
  • The tip is too thick to work as an eyeliner.
Claims
Ingredients
Brand Overview

Mally Beauty At-A-Glance

Strengths: Impressive concealers; the City Chick Smokey Eye Kit performs beautifully; Evercolor Poreless Face Defender is an excellent alternative to traditional face powder; some good lip color options; Volumizing Mascara; Evercolor Lasting Eyeliner goes beyond typical liquid eyeliners with outstanding staying power; good brow products.

Weaknesses: Couture Color Custom Blush and powder foundation can be difficult to use; potentially irritating makeup remover; the Perfect Prep Soothing Eye Gel is disappointing.

Mally Roncal is a celebrity makeup artist who has worked on some of the most famous faces in Hollywood, not to mention numerous spreads in fashion magazines. After much success as a makeup artist, Roncal launched Mally Beauty—her namesake line of makeup and limited skin-care products—with the guiding philosophy that "the things that make us different are the qualities that make us beautiful." That’s a great philosophy, but the question is: Are these quality products with a difference that will help you look and feel more beautiful?

As might be expected, Mally Roncal's celebrity cache created buzz when her line launched, and the chatter has led to a strong following on the QVC shopping channel, which is the primary home of her products. While Roncal knows how to sell a product (She is quite the cheerleader on air!) and she has worked with celebrities, that doesn't automatically mean all the Mally Beauty products are worth buying.

Although there are some well-formulated and innovative products to be found, Mally Beauty has a few misses. The majority of Mally Beauty's eye makeup and eyebrow products perform quite well, they feature a spectacular concealer with sunscreen and there are some good lip color options as well. Mally's Cancellation Conditioning Concealer and Evercolor Poreless Face Defender are top notch worthy of special mention.

On the flipside, Mally Beauty misses the mark with a few of the foundations, primers, and blushes we tried. The foundation we experimented with was especially disappointing because Mally Roncal is known for creating the illusion of perfect, dewy-looking skin, which her Ultimate Performance Professional Foundation didn't accomplish with our team.

We have to give Mally Beauty praise for including helpful application tips, demonstration videos, and full ingredient lists on the company website, and for their wonderful team who was more than helpful in sending products for The Paula's Choice Research Team to experiment with. There are some strong options to be found here, as well as others we would recommend skipping and our reviews will steer you toward what’s worth your time and money.

For more information about Mally Beauty, call 1-855-625-5948 or visit www.mallybeauty.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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