Volumizing Mascara

Price:
$20 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
6/27/2014
Jar Packaging:
No
Tested On Animals:
No

Volumizing Mascara delivers thicker, fuller lashes, but it will take more than one coat to get there. The buildable formula goes on with minor clumping and takes a little while to set, but once it does, you can count on voluminous lashes that don't flake or smudge! This removes easily with a water-soluble cleanser.

Pros:
  • Delivers thicker, fuller lashes.
  • Buildable formula.
  • Doesn't flake or smudge.
Cons:
  • Takes a while to set.
  • Minor clumping.

Mally Roncal is a celebrity makeup artist who has worked on some of the most famous faces in Hollywood, not to mention numerous spreads in fashion magazines. After much success as a makeup artist, Roncal launched Mally Beauty—her namesake line of makeup and limited skin-care products—with the guiding philosophy that "the things that make us different are the qualities that make us beautiful." That’s a great philosophy, but the question is: Are these quality products with a difference that will help you look and feel more beautiful?

As might be expected, Mally Roncal's celebrity cache created buzz when her line launched, and the chatter has led to a strong following on the QVC shopping channel, which is the primary home of her products. While Roncal knows how to sell a product (She is quite the cheerleader on air!) and she has worked with celebrities, that doesn't automatically mean all the Mally Beauty products are worth buying.

Although there are some well-formulated and innovative products to be found, Mally Beauty has a few misses. The majority of Mally Beauty's eye makeup and eyebrow products perform quite well, they feature a spectacular concealer with sunscreen and there are some good lip color options as well. Mally's Cancellation Conditioning Concealer and Evercolor Poreless Face Defender are top notch worthy of special mention.

On the flipside, Mally Beauty misses the mark with a few of the foundations, primers, and blushes we tried. The foundation we experimented with was especially disappointing because Mally Roncal is known for creating the illusion of perfect, dewy-looking skin, which her Ultimate Performance Professional Foundation didn't accomplish with our team.

We have to give Mally Beauty praise for including helpful application tips, demonstration videos, and full ingredient lists on the company website, and for their wonderful team who was more than helpful in sending products for The Paula's Choice Research Team to experiment with. There are some strong options to be found here, as well as others we would recommend skipping and our reviews will steer you toward what’s worth your time and money.

For more information about Mally Beauty, call 1-855-625-5948 or visit www.mallybeauty.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Teasha
    Reviewed on Friday, July 26, 2013
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    My favorite mascara.
    • Amazing volume & pretty good length for a volumizing mascara. 1 coat and my lashes are simply enhanced, perfect for classes/work. 2-3 coats, my lashes are wow. Buildable formula. My lashes stay soft, no breakage or odd lash loss. The perfect deep black color. I do not get any flaking. If you have watery eyes, whether from allergies or whatever, this will smudge on you after a few hours, but nothing that cannot be easily&quickly fixed with a qtip or finger. Can't say if it runs.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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