Shaping Secret Eyelift Wand

Price:
$25 
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Category:
Makeup > Eyeliners > Eye Pencil
Last Updated:
6/27/2014
Jar Packaging:
No
Tested On Animals:
No

Shaping Secret Eyelift Wand is an automatic retractable cream-to-powder eyeliner pencil that’s reminiscent of a calligraphy pen. The biggest plus is that the texture, finish, and color of this product make it useful for lining the eyes and filling in the brows. The opposite end of the pencil has a pointed sponge-tip applicator pre-loaded with a coordinating shade of dark powder eyeshadow.

Mally Beauty’s gimmicky claim that this product is an “eye lift in a pen” shouldn’t be taken seriously. Although the angled pencil tip offers a unique design that takes the guesswork out of creating a flattering, upturned cat-eye look, the lifting effect is at best minimal, and not everyone looks good with this type of eyelining technique.

If you want a multi-purpose pencil liner that works equally well for brows and eyelining, give this a go—but don’t buy it because you expect it to make you look (even vaguely) like you’ve had an eye lift.

Pros:

  • Automatic pencil with a smooth, creamy texture.
  • Unique angled design creates an easy, flattering, cat-eye look.
  • 3 in 1 benefit; use for eyeliner, eyeshadow, and brow shaper.
  • Available in three flattering colors.

Cons:

  • The finish is slightly prone to smudging.

Mally Roncal is a celebrity makeup artist who has worked on some of the most famous faces in Hollywood, not to mention numerous spreads in fashion magazines. After much success as a makeup artist, Roncal launched Mally Beauty—her namesake line of makeup and limited skin-care products—with the guiding philosophy that "the things that make us different are the qualities that make us beautiful." That’s a great philosophy, but the question is: Are these quality products with a difference that will help you look and feel more beautiful?

As might be expected, Mally Roncal's celebrity cache created buzz when her line launched, and the chatter has led to a strong following on the QVC shopping channel, which is the primary home of her products. While Roncal knows how to sell a product (She is quite the cheerleader on air!) and she has worked with celebrities, that doesn't automatically mean all the Mally Beauty products are worth buying.

Although there are some well-formulated and innovative products to be found, Mally Beauty has a few misses. The majority of Mally Beauty's eye makeup and eyebrow products perform quite well, they feature a spectacular concealer with sunscreen and there are some good lip color options as well. Mally's Cancellation Conditioning Concealer and Evercolor Poreless Face Defender are top notch worthy of special mention.

On the flipside, Mally Beauty misses the mark with a few of the foundations, primers, and blushes we tried. The foundation we experimented with was especially disappointing because Mally Roncal is known for creating the illusion of perfect, dewy-looking skin, which her Ultimate Performance Professional Foundation didn't accomplish with our team.

We have to give Mally Beauty praise for including helpful application tips, demonstration videos, and full ingredient lists on the company website, and for their wonderful team who was more than helpful in sending products for The Paula's Choice Research Team to experiment with. There are some strong options to be found here, as well as others we would recommend skipping and our reviews will steer you toward what’s worth your time and money.

For more information about Mally Beauty, call 1-855-625-5948 or visit www.mallybeauty.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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