New•Age Anti-Wrinkle + Firming Day Cream (Discontinued)

by Marcelle   New•Age
Price:
$27.50 - 1.7 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:
10/22/2013
Jar Packaging:
Yes
Tested On Animals:
No

There is nothing about this emollient moisturizer that makes it preferred for women over age 35, as claimed. Age is not a skin type. In the case of this product, someone over the age of 35 with oily skin will find it too greasy, and what about someone who’s 29 and struggling with dry skin? Are they out of luck because their skin isn’t “mature” enough for this moisturizer? As it turns out, this is one of Marcelle’s only impressive moisturizers, and it would be recommended for dry skin of any age if not for the jar packaging, which means this fragrance-free formula’s most elegant ingredients won’t remain stable because of repeated exposure to light and air. What a shame! One more comment: Ignore the claim about caffeine stimulating lymphatic drainage. If that were possible, simply chugging a cup of Starbucks coffee would go a longer way toward slimming skin than applying the minute amount of caffeine in this product.

This rich, velvety firming cream fights the visible signs of aging and improves skin’s elasticity and suppleness. Wrinkles, fine lines and crow’s feet are less visible, leaving your skin feeling youthful and soft. The NOVA-CELL complex, an innovative mix of amino acids, olive oil and soybean extract, protects your skin against environmental damage and stimulates collagen production for extra firmness and added moisture. Its formula also includes Shea butter, renowned for its nourishing and softening properties, while thinning agents prevent the build up of fatty acids. Caffeine stimulates lymphatic drainage for a slimming effect. Hypo-allergenic and perfume free. Ideal for all skin types but recommended for women 35 and over.

Water, Olea Europaea (Olive) Oil Unsaponifiables, Caprylic/Capric Triglyceride, Cyclomethicone, Butylene Glycol, Butyrospermum Parkii (Shea Butter), Cetyl Alcohol, Glycine Soja (Soybean) Seed Extract, Glycerin, Cetearyl Alcohol, Tocopheryl Acetate, Glyceryl Stearate, Glyceryl Acrylate/Acrylic Acid Copolymer, PEG-8, Beeswax, Ceramide 3, Palmitoyl Pentapeptide-4, Ceteareth-20, Bupleurum Falcatum Extract, Caffeine, Coenzyme A, Panthenol, Allantoin, Prolyl Histamine HCL, PVM/MA Copolymer, Carbomer, Polysorbate 20, Xanthan Gum, Triethanolamine, Disodium Edta, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, BHT

Nestled among the flashier lines filling the shelves and display cases in Canadian drugstores is this unassuming, attractively priced skin-care and makeup product line. The packaging is simple and the message clear: These are "hypoallergenic and perfume-free," ergo great for sensitive skin. In reality the claim that these products are hypoallergenic isn't accurate in the least—much like Almay—but that claim is Marcelle's major selling point.

First, the term "hypoallergenic" is not regulated; that is, there are no standards in place for that term so a cosmetics company can attribute hypoallergenic to any product they want, regardless of the ingredients. The second point is that even the most scrupulous company, even if it takes the greatest care about what ingredients it includes in its products, simply cannot know what your skin may be allergic to. Marcelle showcases the elimination of "perfume," (aka fragrance) but fragrance is not the only potential culprit in a cosmetic formulation. And third, allergic reactions are not the primary problems that a cosmetic can impart to skin. Irritation is far more pernicious and, indeed, many of Marcelle's products contain ingredients that have a high potential for causing irritation, such as alcohol, sodium lauryl sulfate, and formaldehyde-releasing preservatives (e.g., imidazolidinyl urea, DMDM hydantoin, and Quaternium 15; one of their products even contains hydrochloric acid. (Can you believe that?!) Irritating skin-care ingredients not only cause free-radical damage but also lead to an increase in oil production in the pore and break down collagen.

Aside from the erroneous claims, Marcelle hasn't kept up to speed with their formulas in comparison to several other lines at the drugstore. You can easily find moisturizers from other lines that have far more elegant textures and formulas teeming with beneficial ingredients just not from Marcelle. Almost every product Marcelle sells is woefully out of date; their rudimentary formulas are akin to using a typewriter instead of a computer.

Color-wise, you'll find the foundation, concealer, and powder shade ranges are limited to those with fair to medium skin tones. Although it's great that the Marcelle displays provide testers for the makeup, much of it is better left alone. There are some high points, particularly the powder eyeshadows, lipstick, and lip glosses, but the mascaras are barely exciting, the pencils all need sharpening, and the powder blush fails to impress.

All told, Marcelle is best viewed as a line with a few sleeper products worth checking out at price points that won't stress most consumers' budgets, although a few dollars more will get you infinitely better options.

For more information about Marcelle, call (800) 387-7710 or visit www.marcelle.com.

Note: *All prices are in Canadian dollars.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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