New*Age Soothing Hydrating Tonifying Lotion

by Marcelle   New•Age
Price:
$14.50 - 6.7 fl. oz.
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Category:
Skin Care > Toners > Toners
Last Updated:
11/25/2013
Jar Packaging:
No
Tested On Animals:
No

This toner has a very basic, boring formula that's little more than eau de cologne for skin. It's an OK option for removing last traces of makeup, but also a clear example of a toner that would be a completely unnecessary addition to one's skin-care routine. A well-formulated toner can offer multiple benefits for those who take the time to use one, but despite the "New*Age" name, this toner's formula doesn't come close to being among the best toners available.

This tonifying lotion is so rich and creamy that it can also be used as a serum to leave skin soft and radiant. Its extremely gentle formula is designed to soothe and moisturize skin. It is the ideal complement to your cleansing routine since it eliminates any leftover makeup or cleanser, preparing skin for further moisturizing treatment. Your skin will maintain its youthful vitality thanks to various extracts, including hazel, aloe, apple, and algae, which help soothe and tone while preserving moisture levels.

Aqua/Water/Eau, PEG-8, Glycerin, Propylene Glycol, Prunus Persica (Peach) Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Panthenol, Allantoin, Poloxamer 188, Diazolindinyl Urea, Iodopropynl Butylcarbamate, Disodium EDTA, Sodium Citrate, Citric Acid, Flavor/Aroma.

Nestled among the flashier lines filling the shelves and display cases in Canadian drugstores is this unassuming, attractively priced skin-care and makeup product line. The packaging is simple and the message clear: These are "hypoallergenic and perfume-free," ergo great for sensitive skin. In reality the claim that these products are hypoallergenic isn't accurate in the least—much like Almay—but that claim is Marcelle's major selling point.

First, the term "hypoallergenic" is not regulated; that is, there are no standards in place for that term so a cosmetics company can attribute hypoallergenic to any product they want, regardless of the ingredients. The second point is that even the most scrupulous company, even if it takes the greatest care about what ingredients it includes in its products, simply cannot know what your skin may be allergic to. Marcelle showcases the elimination of "perfume," (aka fragrance) but fragrance is not the only potential culprit in a cosmetic formulation. And third, allergic reactions are not the primary problems that a cosmetic can impart to skin. Irritation is far more pernicious and, indeed, many of Marcelle's products contain ingredients that have a high potential for causing irritation, such as alcohol, sodium lauryl sulfate, and formaldehyde-releasing preservatives (e.g., imidazolidinyl urea, DMDM hydantoin, and Quaternium 15; one of their products even contains hydrochloric acid. (Can you believe that?!) Irritating skin-care ingredients not only cause free-radical damage but also lead to an increase in oil production in the pore and break down collagen.

Aside from the erroneous claims, Marcelle hasn't kept up to speed with their formulas in comparison to several other lines at the drugstore. You can easily find moisturizers from other lines that have far more elegant textures and formulas teeming with beneficial ingredients just not from Marcelle. Almost every product Marcelle sells is woefully out of date; their rudimentary formulas are akin to using a typewriter instead of a computer.

Color-wise, you'll find the foundation, concealer, and powder shade ranges are limited to those with fair to medium skin tones. Although it's great that the Marcelle displays provide testers for the makeup, much of it is better left alone. There are some high points, particularly the powder eyeshadows, lipstick, and lip glosses, but the mascaras are barely exciting, the pencils all need sharpening, and the powder blush fails to impress.

All told, Marcelle is best viewed as a line with a few sleeper products worth checking out at price points that won't stress most consumers' budgets, although a few dollars more will get you infinitely better options.

For more information about Marcelle, call (800) 387-7710 or visit www.marcelle.com.

Note: *All prices are in Canadian dollars.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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