03.17.2015
1
192
Lash Love Lengthening Mascara
Rating
$15
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:03.17.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

You're sure to "love" your lashes if what you expect from this mascara is defined, clump-free lashes that can reach amazing lengths depending on how many coats you apply. The slightly curved brush and its wide-spaced rubber bristles make it easy to emphasize lash roots while providing clean separation and a soft, fringed look that resists flaking or smearing once set.

This removes with a water-soluble cleanser and leaves lashes feeling soft, not dry or brittle. What's not to love? OK, the price is borderline high given you can find equally good mascaras at the drugstore for half the price, but if you're a Mary Kay fan, this mascara ranks among their top makeup picks.

Pros:
  • Doesn't clump, flake, or smear.
  • Easy to remove.
  • Allows you to build impressive length with clean separation.
  • Subsequent coats can make lashes crazy-long!
Cons:
  • None.
Claims
Ingredients
Brand Overview

Mary Kay At-A-Glance

Strengths: Most of the products are fragrance-free; packaging that keeps light- and air-sensitive ingredients stable during use; a handful of well-formulated moisturizers; very good eye-makeup remover; effective wrinkle filler; excellent cream blush and several other impressive makeup products.

Weaknesses: The overall collection is a mixed bag of exciting and disappointing products; several outdated moisturizers and cleansers; no AHA or acceptable BHA products; the CC Cream doesn't provide good enough UVA protection; some lackluster makeup products.

The last few years haven't been glamorous for one of the world's largest direct sellers of cosmetics. Mary Kay lost a lawsuit filed by TriStrata, the company whose founders hold over 100 patents on the use of AHAs in skin-care products. It was revealed that Mary Kay's former AHA products infringed on three of these patents, and, after some back-and-forths in court, Mary Kay ended up paying royalties of over $40 million (interest included) to TriStrata. Perhaps because they're still licking their wounds after this defeat, the company has not launched any new AHA products, and no longer sells the ones that were in question during the legal battle (Source: www.bizjournals.com/dallas/stories/2006/04/03/daily26.html).

However, the company's spin on the issue of AHAs is that they no longer use them because skin-care technology has advanced. That's an interesting twist, but the fact of the matter is that AHA products, when well-formulated, are still considered advanced and capable of doing far more for skin than the alternatives Mary Kay has devised (including an at-home microdermabrasion scrub and products with vitamin C derivatives).

Although they're not a company for you if you are looking for exfoliants (though you should be looking for a good exfoliant), Mary Kay has recently developed a surprising number of excellent products. With over 1.6 million Mary Kay consultants selling products in 30 countries, this family-owned company (founder Mary Kay Ash passed away in 2001) has slowly been proving that they intend to remain competitive with the best of the best. A refreshing change of pace is the omission of fragrance from almost all of the products. Now that is what we call progress!

Despite its size and capital (wholesale figures were $3 billion in 2012), Mary Kay still has a lot to learn. For instance, although their guiding philosophy of empowering women is admirable, the assortment of products still leaves much to be desired. Yes, things are looking up, but there are several weak spots that keep Mary Kay from being in the same league as Avon, Estee Lauder, Procter & Gamble (Olay), and Johnson & Johnson (Neutrogena, Aveeno, RoC). These include outdated cleansers, toners, and moisturizers, along with letdowns in products designed for oily, blemish-prone skin. The TimeWise product range has expanded considerably, and offers a few state-of-the-art products worthy of its name (although, as with all skin-care products, they're not going to turn back the hands of time and erase all signs of aging).

If improvements like those in Mary Kay's latest products were translated to the entire line, it would be standing much taller, at least as far as what current, substantiated skin-care research indicates is optimum for creating and maintaining healthy skin. As is, this is a line to approach with a keen understanding of what to focus on and what to avoid. One last bit of good news: Mary Kay offers well-packaged samples of selected products, either directly or from your consultant.

Unless mentioned otherwise, all Mary Kay products are fragrance-free.

Note: Mary Kay is categorized as a brand that tests on animals because their products are sold in China. Although Mary Kay does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more information about Mary Kay, call (800) 627-9529 or visit www.marykay.com

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.08.2015
Yeah, it's pretty good

It's pretty good, but I can't really appreciate any difference from my Cover Girl mascara I bought for a fraction of the cost. Some things I'm happy to spend more for but mascara's not one of them.

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585632-IIS4 v1.0.0.394 5/26/2015 7:14:05 AM