This cream lipstick is excellent. It has a smooth, emollient texture that glides on without being too slick and makes lips feel indulgently moist with a soft cream finish. The 68 shades (yes, 68 shades!) are divided into color families of Pinks, Plums, Reds, and Naturals (tan to brown tones) and each group has a color-coordinated cap that makes it easy to figure out which group you’re looking at. With this many shades to choose from, you can have a field day in the drugstore. Most of the shades have some degree of shimmer finish. Note that you need several layers of this to build what Maybelline describes as “rich, stunning color.”
This lipstick is prone to feathering into lines around the mouth, but if that’s not an issue for you, it is highly recommended.
This line also comes in a "Pearls" finish, which includes 10 shades of sheer, shimmery lipstick that leaves a more frosty finish than a pearly one. These are similarly prone to feathering as the Cream Color Sensational lipsticks, and also have a noticeable fragrance.
Note: We are getting reports of this lipstick smelling as though its gone rancid after only a few months of use, even when properly stored away from air and light. Unfortunately this is typical of castor oil-based lipsticks. Those with a sensitive nose may want to consult our Best Lipcolor Products lips for other options.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.