Maybelline New York
Define-A-Lash Lengthening Mascara (Discontinued)
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:05.21.2012
Jar Packaging:No
Tested on animals:Yes
Define-A-Lash Lengthening Mascara uses a spiky-looking, rubber-bristled brush first seen from Cover Girl (Lash Exact, Volume Exact). Promising zero clumps with stunning definition and length, this mascara really delivers! It isn’t much for creating thicker lashes, but each stroke makes them longer without any mishaps. The brush doesn’t take as much getting used to as does the fact that the wand is too flexible. Sweeping this through lashes causes the wand to bend more than it should, which can affect application, but for the most part it wears without a hitch, keeping lashes exceptionally soft. For more impact, consider the Volume version of this mascara (the one in the metallic fuchsia tube).
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Member Comments
Summary of Member Comments
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not discontinue

This mascara is not discontinue, I keep seeing and seeing it... so i tried it and now i love it, I have short and thin lashes and this one makes them very nice

Reviewed by
sylvia Z
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