Like most of Maybelline’s Dream Mousse products, this addition to their growing collection is outstanding and an exceptional value. Although the texture of this cream-to-powder foundation isn’t as fluffy as other products in the Dream Mousse line, application is still even, smooth, and effortless. What’s most impressive (and surprising, given this product’s claims that it’s “ultra-hydrating,” which it isn’t) is the smooth, powdery matte finish that looks amazingly natural. This foundation isn’t one that those with dry skin should avoid; however, they should prep their skin first with a moisturizing broad-spectrum sunscreen rated SPF 15 or greater. (Maybelline didn’t include sunscreen in this foundation, but that’s not a deal-breaker by any means.) The blend of silicones in this foundation means that it will stay put on skin and will even withstand moderate moisture, like a light sweat. Of the 10 shades available, there are options for fair to medium (but not dark) skin tones, with Pure Beige standing out as the only iffy shade because it has noticeably peach undertones.
Water, Dimethicone, Cyclopentasiloxane, Isotridecyl, Isononanoate, Glycerin, Dipropylene Glycol, Polymethylsilsesquioxane, Candelilla Cera Wax, PEG-9 Polydimethylxiloxyethyl Dimethicone, Caprylyl Glycol, Disodium Stearoyl, Glutamate, Ethylhexylglycerin, Sodium Dehydroacetate, Tocopherol, Propylene Glycol, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Sodium Dehydroacetate, Tocopherol, Propylene Glycol, Aluminum Hydroxide, Citric Acid, Royal Jelly, Royal Jelly Extract, Chamomilla Recutita Extract/Matricaria Flower Extract
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.