Maybelline scores again with another remarkable mascara! Further proof that some of the best mascaras can be found at the drugstore, this is actually two mascaras in one, though each shares the same formula. The dual-sided component has an "upper lashes" mascara at one end and a "lower lashes" mascara on the other. As we mentioned, the mascara formula is the same—the difference is the brush size.
The brush for the upper lashes is standard size and has variegated bristles with make it easy to get clump-free length and a good amount of thickness. A few coats with this brush produces seriously big, full lashes that, yes, approach the look of false eyelashes, no adhesive required!
The brush for lower lashes is ideally suited for those tiny, feather-like lashes. It's very small and thin, so you can get in between lower lashes whether you use a gentle back-and-forth swiping motion with the brush held vertically or whether you simply sweep it on holding the brush horizontally. Granted, you may not want to put mascara on lower lashes at all (many women can get away without mascara on these lashes) but if you're going for a more dramatic, false lash look, applying this to lower lashes is a must to complete the picture.
Overall, this is easy to apply, doesn't flake, and holds up well throughout the day. Note that if you apply a creamy concealer or eye cream around your lower lashes, it can cause this to smear, but that's not the fault of this particular mascara—any rich product applied around the eyes will cause the ingredients in mascara to break down.
As is true for most mascaras, this is fragrance-free.
- One formula, two brushes—and the brush for lower lashes is excellent.
- Quickly lengthens and thickens lashes for dramatic results without clumps.
- Wears without flaking.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.