Maybelline claims this primer can "instantly erase" pores with "instablur technology." You might think there's some sort of high-tech solution at work here, but the blurring effect simply comes from the amount of silicone included in this standard formula. That doesn't make this a bad primer; just one with claims that are a little too overblown!
Those claims aside, Baby Skin has a gel texture that's easy to apply, and it sets to a smooth, satiny finish. It does help minimize the appearance of pores, though they're not going to disappear, no matter how much you use. It works well as a makeup primer, creating a smooth canvas for foundation without making it slide around on your face. One definite positive: it's fragrance-free!
This primer is best for those with dry or normal skin, as it doesn't help control oil or shine. You don't need a primer if you have a good serum with this type of texture, but if you choose to use one, this is a good option – and the price is right, too.
- Easy to apply, with a smooth, satiny finish.
- Does help diminish the appearance of pores to a minor degree.
- Works well under makeup, serving as a smooth canvas for foundation.
- Claims of instantly erasing pores are exaggerated.
Dimethicone, Dimethicone Crosspolymer, Stearyl Heptanoate, Caprylyl Glycol, Silica Silylate, Propylene Glycol, Pentaerythrityl Tetraisostearate, Prunus Cerasus Extract / Bitter Cherry Extract.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.