These loose-powder eyeshadow pigments can be a mess to use because of the jar packaging, but they apply beautifully and offer excellent buildable color payoff.
All the shades blend and cling surprisingly well. Mica lends these pigments a very shiny finish, so if you don't want high shine with your eyeshadows these aren't for you. On the other hand, if you like shimmer, they're definitely worth considering.
Similar to many loose pigments from artistry-themed makeup lines, Maybelline's range includes eye-catching brights such as blue, purple, and canary yellow, which can be used to achieve a variety of startling effects. However, the most wearable everyday shades are Barely Brazen, Buff & Tuff, Breaking Bronze, and Improper Copper.
- Excellent pigmentation, and yet the formula allows for buildable color.
- Powder blends and clings well.
- Wide variety of shades.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.