09.20.2013
0
25
Color Tattoo Pure Pigments
Rating
$5.99
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:09.20.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

These loose-powder eyeshadow pigments can be a mess to use because of the jar packaging, but they apply beautifully and offer excellent buildable color payoff.

All the shades blend and cling surprisingly well. Mica lends these pigments a very shiny finish, so if you don't want high shine with your eyeshadows these aren't for you. On the other hand, if you like shimmer, they're definitely worth considering.

Similar to many loose pigments from artistry-themed makeup lines, Maybelline's range includes eye-catching brights such as blue, purple, and canary yellow, which can be used to achieve a variety of startling effects. However, the most wearable everyday shades are Barely Brazen, Buff & Tuff, Breaking Bronze, and Improper Copper.

Pros:
  • Excellent pigmentation, and yet the formula allows for buildable color.
  • Powder blends and clings well.
  • Wide variety of shades.
Cons:
  • Messy jar packaging.
Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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