12.19.2014
8
145
Color Tattoo by Eyestudio 24hr Eyeshadow
Rating
$6.99
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This long-wearing cream-to-powder eyeshadow seems tenacious enough to live up to its 24-hour claim, but we don’t recommend keeping any cosmetic around your eyes for that long; after all, at some point you need to sleep, and sleeping in makeup is always a bad idea! Housed in a screw-top jar, application is easy with fingertips or a synthetic brush, with plenty of time to blend. Once the formula sets, it resists creasing, flaking, and smearing until removed. The problem is that once this shadow dries, it tends to exaggerate wrinkly lids.

Another use for this is as an eyeshadow primer, which seemed to help (but not completely eliminate) the wrinkly lid issue. We found that layering powder shadow on top of Color Tattoo produced amazingly rich results, but only if you pair your shadow with a complementary shade. Only a handful of these shades will work for daytime wear (Bad to the Bronze and Tough as Taupe are best bets), but if you are looking to amp up your evening look, these could be a fun way to enhance your depth of color while ensuring your eye design will last all night.

Pros:
  • Long-wear formula doesn’t smear, smudge, or crease.
  • Blends easily, applies best with fingertips or synthetic hair brush.
  • Can work as a color-enriching primer underneath powder shadow for a glamorous evening look.
Cons:
  • Accentuates wrinkly lids when worn alone.
  • Screw-top jar packaging makes the product prone to drying out.
  • Shade selection is limited, with mostly over-the-top bright or frosty options.

More Info:

Though the shade selection is not nearly as impressive, Maybelline’s Color Tattoo is nearly a drugstore double for MAC’s excellent but pricey Paint Pot.

Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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06.23.2015
The best cream eye-shadows!

These little pots are everything I was looking for! They set rather quickly, so blend as soon as you apply! But once set they will not budge for 12 hours and I have oily eye lids! I wish Maybelline would come out with even more colours, because I would really buy them all. Highly recommend!

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Reviewed by
Andy
05.25.2015
Crease city!

First day great.2nd creases a little . 3rd terrible creasing . Going back to the store. And I didn't wear too many hours each day.

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Reviewed by
Annette D.
01.05.2015
THE cream shadow

If you have super oily eyelids and can't find a cream shadow that won't crease, meet your new best friend. This product will work well as a shadow alone or an eyeshadow primer. It's best applied with a finger than brush. One coat gives a sheer wash of color while 2 gives a bolder look. It's blendable for about 30 seconds and once dry, it doesn't budge for good 8 hours.

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Recommend
Reviewed by
MarinaD
08.18.2014
meh...

I tried this bec I have oily eyelids. It definitely stays on for most of the day, but it is a problem to apply. I agree with a previous reviewer who stated that this is not creamy--it isn't. It is very difficult to get out of the pot and onto my lids without pulling and tugging. It's a shame because tough as taupe was a fab matte color. It did crease by the end of the day.

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Recommend
Reviewed by
Lauren
04.28.2014
Good Long-wearing Eyeshadow

I have this in 6 shades. They go on sheer and you build up the color intensity you want. It's better to dab the product on with fingers, than to rub on eyelids. The product does NOT have a creamy texture and so it can irritate eyelids if your try to rub it on. Some of the colors have dried out a little, I can still use them by dabbing it on. Overall it's a very good long lasting eyeshadow, just don't expect a creamy product. Also works well as an eyeshadow base.

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Reviewed by
K S.
03.17.2014
Very Sheer, seems to wear well

Shades are all a little off but this applies well, although sheer & does not have a greasy/waxy/tacky feel.

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Reviewed by
LL
03.07.2014
LOVE!

LOVE this product. I don't really like powder eyeshadows because i tend to accidentally rub my eyes on occasion. This product does not crease on me or fade. I'm slowly collecting them all.

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Reviewed by
Bethany
01.29.2014
Great for oily lids

Best eyeshadow for oily skin. I use the bad to the bronze. When I want to tone down the sparkliness I put matte brown powder over and when I want to play it up sparkly gold or copper powder. I usually put a matte dark brown powder in the crease. Lasts all night.

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Reviewed by
Sara P
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