Color Tattoo by Eyestudio 24hr Eyeshadow

Price:
$6.99 
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Category:
Makeup > Eyeshadows > Cream/Cream-to-Powder Eyeshadow
Last Updated:
1/18/2013
Jar Packaging:
No
Tested On Animals:
Yes

This long-wearing cream-to-powder eyeshadow seems tenacious enough to live up to its 24-hour claim, but we don’t recommend keeping any cosmetic around your eyes for that long; after all, at some point you need to sleep, and sleeping in makeup is always a bad idea! Housed in a screw-top jar, application is easy with fingertips or a synthetic brush, with plenty of time to blend. Once the formula sets, it resists creasing, flaking, and smearing until removed. The problem is that once this shadow dries, it tends to exaggerate wrinkly lids.

Another use for this is as an eyeshadow primer, which seemed to help (but not completely eliminate) the wrinkly lid issue. We found that layering powder shadow on top of Color Tattoo produced amazingly rich results, but only if you pair your shadow with a complementary shade. Only a handful of these shades will work for daytime wear (Bad to the Bronze and Tough as Taupe are best bets), but if you are looking to amp up your evening look, these could be a fun way to enhance your depth of color while ensuring your eye design will last all night.

Pros:
  • Long-wear formula doesn’t smear, smudge, or crease.
  • Blends easily, applies best with fingertips or synthetic hair brush.
  • Can work as a color-enriching primer underneath powder shadow for a glamorous evening look.
Cons:
  • Accentuates wrinkly lids when worn alone.
  • Screw-top jar packaging makes the product prone to drying out.
  • Shade selection is limited, with mostly over-the-top bright or frosty options.

More Info:

Though the shade selection is not nearly as impressive, Maybelline’s Color Tattoo is nearly a drugstore double for MAC’s excellent but pricey Paint Pot.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Lauren
    Reviewed on Monday, August 18, 2014
    • Value
      2 / 4
    • Results
      2 / 4
    • Recommend
      2 / 4
    meh...
    • I tried this bec I have oily eyelids. It definitely stays on for most of the day, but it is a problem to apply. I agree with a previous reviewer who stated that this is not creamy--it isn't. It is very difficult to get out of the pot and onto my lids without pulling and tugging. It's a shame because tough as taupe was a fab matte color. It did crease by the end of the day.

  2. K S.
    Reviewed on Monday, April 28, 2014
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      3 / 4
    Good Long-wearing Eyeshadow
    • I have this in 6 shades. They go on sheer and you build up the color intensity you want. It's better to dab the product on with fingers, than to rub on eyelids. The product does NOT have a creamy texture and so it can irritate eyelids if your try to rub it on. Some of the colors have dried out a little, I can still use them by dabbing it on. Overall it's a very good long lasting eyeshadow, just don't expect a creamy product. Also works well as an eyeshadow base.

  3. LL
    Reviewed on Monday, March 17, 2014
    • Results
      3 / 4
    • Recommend
      3 / 4
    • Value
      3 / 4
    Very Sheer, seems to wear well
    • Shades are all a little off but this applies well, although sheer & does not have a greasy/waxy/tacky feel.

  4. Bethany
    Reviewed on Friday, March 07, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    LOVE!
    • LOVE this product. I don't really like powder eyeshadows because i tend to accidentally rub my eyes on occasion. This product does not crease on me or fade. I'm slowly collecting them all.

  5. Sara P
    Reviewed on Wednesday, January 29, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Great for oily lids
    • Best eyeshadow for oily skin. I use the bad to the bronze. When I want to tone down the sparkliness I put matte brown powder over and when I want to play it up sparkly gold or copper powder. I usually put a matte dark brown powder in the crease. Lasts all night.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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