Cool Effect Cooling Shadow/Liner (Discontinued)

Price:
$4.69 
Good Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Eyeshadows > Liquid Eyeshadow
Last Updated:
4/10/2012
Jar Packaging:
No
Tested On Animals:
Yes

Cool Effect Cooling Shadow/Liner feels cool due to the water and glycol base, and although this glides on easily, it sets quickly. That means using any of the shine-infused shades as eyeshadow or highlighter (there are lots of pale colors) requires quick, precise blending. You’ll find that as eyeliner these last all day without smearing, though the amount of shine is too strong for someone with wrinkled or drooping eyelids. The following shades are either too contrasting or odd for an attractive eye makeup design: Cool as a Cucumber, Frosty Pink, Sugar Plum Ice, and Midnight Chill.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

PCWEB-WWW1 v1.0.0.335
Skip to Top of Page
15% Off Everything | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.