The big deal about this cream-to-powder blush is its unique spongy texture, and while that may be interesting, it really is just a gimmick and has little to do with how it applies or performs. As a replacement for Maybelline’s excellent (and discontinued) Dream Mousse Blush, this is, sadly, inferior by comparison. The consistency in pigmentation is spotty—that is, some shades go on very sheer and others apply very bright. Count on Hot Tamale, Plum Wine, and Pink Frosting to go on bright, while Rose Petal, Peach Satin, and Pink Plum are too sheer if the goal is to add color to your cheeks.
The shade selection is a generous mix of peach, pinks, and plums—each leaving a somewhat luminous finish on skin,without overt shimmer.. The biggest problem with Bouncy Blush is the amount of blending required. It is difficult to blend without over-rubbing to the point that it smears the foundation underneath. Using this on bare skin yields better results, but only if you have smooth skin; any dryness or open pores will just look splotchy, plus most shades still require a good amount of layering to get the color to pop. This is an OK option for a soft, natural flush on bare skin, but that’s about it.
- Generous shade selection.
- Imparts a soft, luminous flush.
- Best for creating a natural look on bare skin.
- Requires a good amount of blending, which can interfere with the foundation underneath.
- Shades are either too sheer or too deeply pigmented, leaving no middle ground.
- Works okay on bare flawless skin, but that is a small percentage of people.
- Not a worthy replacement for Maybelline’s far superior Dream Mousse Blush.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.