This thin-textured concealer/highlighter hybrid is an outstanding option for those looking for light coverage to even out discolorations and add a bit of subtle shine to their complexion. That being said, this is not recommended for concealing blemishes because the illuminating effect will draw attention to them, especially if they are raised. However, this works beautifully to cover dark circles and add luminosity to the top of the cheekbones or down the bridge of the nose.
Housed in a click-pen with a synthetic-brush applicator, the fluid texture applies and blends easily, and the six shades (a generous range for this type of product) offer luminous options for fair to medium skin tones. Though this product adds radiance, it's still opaque enough to provide some coverage without appearing overly shimmery, sparkly, or sheer. Set with a powder, this concealer won't crease or settle into lines, though coverage has a tendency to dissipate after several hours.
- Thin texture applies and blends easily.
- Click-pen synthetic brush makes precise application easy.
- Sets to a luminous, but not shimmery or sparkling finish.
- Provides light coverage that lasts reasonably well.
- Conceals dark circles or highlights key areas of the face.
- Great value, comparable to department store products at triple the price.
- Six shades to suit fair to medium skin tones.
- Luminous finish isn't the best choice for concealing blemishes, especially if they are raised.
Though there are some slight differences, this product is worth considering as a drugstore alternative to Yves St. Laurent's Touche Eclat or Lancome's Teint Miracle Instant Retouch Pen Lit-From-Within Perfector, both of which cost at least three times as much.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.